Blog: Olly WehringThe just-drinks Weekly Round-Up

Olly Wehring | 14 July 2014

On just-drinks last week:


Are you fodmap-compliant? The latest health fad uncovered

Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....


How to turn a domestic spirit into a global brand - Interview, Montenegro Group CEO Marco Ferrari

Last year, Marco Ferrari left his post as CMO of SPI Group to lead Italian spirits and aperitif maker Montenegro Group. just-drinks spoke to him at the TFWA exhibition in Cannes in October to find out...


Baileys and the "bellwether of naffness"

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...


From pixels to pilsner - how video games are moving into alcohol

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...


US bartenders drive Italian spirits surge - Montenegro Group CEO

The head of Montenegro Group, owner of the Amaro Montenegro Italian liqueur, has said there is rising demand for Italian spirits in the US as bartenders get behind the category....


Tax Free World Association - Day three: Beam Suntory's big boat and Patron's virtual home

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...

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