Blog: Olly WehringThe just-drinks Weekly Round-Up

Olly Wehring | 30 June 2014

On just-drinks last week:

BLOG

How to test Heineken's sense of humour

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....

ANALYSIS

Today's Market Trends - Scotch Whisky Essentials, Part II

just-drinks presents this seven-part review of the Scotch whisky category. In part two, we consider the sector's performance on a by-market basis....

BLOG

Which spirits category is the next big thing?

Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....

ANALYSIS

Tomorrow's Market Trends - Scotch Whisky Essentials Part III

just-drinks presents this seven-part review of the Scotch whisky category. In part three, we look at what the future trends will be for the sector....

BLOG

Aperol Spritz - Just the one. A large one?

I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....

ANALYSIS

Key Brands Performance - Scotch Whisky Essentials Part IV

just-drinks presents this seven-part review of the Scotch whisky category. In part four, we turn our attention to the major Scotch brands....

BLOG

Boston Beer Co "just plain ugly" for TV money man

Jim Cramer, the excitable host of stock-picker programme Mad Money on CNBC, turned his attention on US brewers last week, attempting to forecast which has the most potential for investors....

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