Blog: The just-drinks Weekly Round-Up
Olly Wehring | 24 June 2014
On just-drinks last week:
- In spirits, Diageo edged nearer majority control of India's United Spirits. Meanwhile, its rival Pernod Ricard confirmed details of a restructure in France, and potential job losses, as part of a global cost-cutting exercise. Our columnist Ian Buxton charted the rise of English whisky, while a new Rabobank report looked at the issue of supply and demand in the Scotch whisky industry.
- In beer, the week was defined by further talk and developments around the category's "alcohol-free" segment. Heineken's CFO told analysts its Dos Equis Radler 0.0% beer is aiming to steal share from the soft drinks category. Meanwhile, Carlsberg-ownedKronenbourg launched an "alcohol-free" version of its 1664 brandand Spanish brewer Hijos de Rivera detailed plans to launch a keg version of its Estrella Galicia 0.0%. The fact that some of these beers are actually 0.5% abv could raise some interesting questions in the future.
- In soft drinks, Andy Morton had a chat with record label boss turned entrepreneur Kevin Liles, who has launched beverages with his friends Jay-Z and Mariah Carey. Meanwhile, I looked at the latest talk around the possible takeover of Monster Beverage Corp. And in India, Coca-Cola is again facing problems after being forced to close one of its bottling facilities.
- In wine, Pernod Ricard launched a new range of red wines, under its Jacob's Creek label, which have been finished in Scotch and Irish whisk(e)y barrels. And, in the UK, wine retailer Majestic was boosted in its full year by online sales, but said the UK trading environment remains "difficult".
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In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
In the US, carbonated water has become a non-alcoholic beverage star, as consumers choose sparkling waters and seltzers instead of carbonated soft drinks to cut calorie and sugar consumption. The same...
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
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