Blog: The just-drinks Weekly Round-Up
Olly Wehring | 6 May 2014
On just-drinks last week:
- Beam Inc is dead. Long live Beam Suntory. The transaction that surprised many when it was announced in January finally closed on Wednesday, with Suntory taking over Beam. To commemorate the purchase, we’ve published a detailed report that covers the ins and outs of the acquisition. For full details, head over here.
- One of the more unlikely rumours last week linked Pernod Ricard with a move for Treasury Wine Estates’ US operations. After the speculation broke in Australia, Treasury’s share price jumped so high that the firm set about dousing the flames with a calming statement. I went a step further, however, suggesting that Pernod would have no interest in the US assets whatsoever.
- In yet another outburst, BrewDog hogged the beer headlines as it attacked a responsible drinking organisation for deeming its marketing inappropriate. The company is without doubt a success story, but I believe the time has come for BrewDog to stop acting like the upstart it once was and look to join the responsibility party.
- In soft drinks, we looked at how The Coca-Cola Co got its hands on Innocent Drinks; a purchase that started five years ago. Speaking of Coca-Cola and fifth anniversaries,where is the company on its “2020 Vision”, launched in 2009?
Finally, we’re very proud to announce the launch of a new column on just-drinks, looking at all things sustainable. Once a month, Ben Cooper will cast his eye over the sustainability landscape of our industry. If this is something you’d like to trumpet on behalf of your company, drop me a line and I’ll put you in touch with Ben.
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The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
Here, Euromonitor considers what we can expect in the beer segment in the year ahead....
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
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