Blog: Olly WehringThe just-drinks Weekly Round-Up

Olly Wehring | 3 March 2014

On just-drinks last week:

We start our daily preview of this month's ProWein exhibition today. Leading up to the event, which opens in Dusseldorf on 23 March, we'll provide a run-down of which companies will be attending and what they will be highlighting. For your firm to appear in the ProWein daily diary, email details to news@just-drinks.com.

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Flavour stick "ages whisk(e)y three years in 24 hours"

Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....

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US lacks bottle for craft soda revolution

PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....

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Beer cocktails abound as SABMiller gives Peroni a push

SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...

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The just-drinks Weekly Round-Up

Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....

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