Blog: Olly WehringThe just-drinks Weekly Round-Up

Olly Wehring | 24 February 2014

On just-drinks last week:

Finally, the wine world will be gearing up for ProWein, which takes place in Dusseldorf next month. In the run-up to the show, we shall be running a daily diary piece, previewing who's doing what at the exhibition. To be included in our pre-show coverage, please send all information tonews@just-drinks.com.

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"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....

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Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

ANALYSIS

Hard seltzer drives a new wave of innovation in flavoured alcoholic beverages - NPD round-up

In the US, carbonated water has become a non-alcoholic beverage star, as consumers choose sparkling waters and seltzers instead of carbonated soft drinks to cut calorie and sugar consumption. The same...

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Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

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Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

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