Blog: Olly WehringThe just-drinks Weekly Round-Up

Olly Wehring | 27 January 2014

On just-drinks last week:

Finally, head over here for the first in our two-part exclusive interview with Ian Curle, the head of Edrington. Part two, which also appeared last week, can be found here.

BLOG

"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....

BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

INTERVIEW

Coca-Cola Co's global water stewardship director, Greg Koch - Interview

In achieving its goal to replenish water equivalent to its 2015 sales volumes "back to nature and communities", Coca-Cola gave itself a compelling sustainability story to tell consumers. Greg Koch, se...

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

ANALYSIS

Hard seltzer drives a new wave of innovation in flavoured alcoholic beverages - NPD round-up

In the US, carbonated water has become a non-alcoholic beverage star, as consumers choose sparkling waters and seltzers instead of carbonated soft drinks to cut calorie and sugar consumption. The same...

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

just-drinks homepage



Forgot your password?