Blog: James WilmoreThe just-drinks Weekly Round-Up

James Wilmore | 13 January 2014

Diageo has been quick out of the blocks this year with the acquisition of high-end Tequila brand DeLeon, in partnership with Sean 'Diddy' Combs.  My colleague Olly Wehring noted, however, that the brand is unlikely to be a replacement for Jose Cuervo.

Beam was also on the acquisition trail in the same category, taking co-ownership of 901 Tequila with musician and actor Justin Timberlake.  

In beer, Anheuser-Busch InBev confirmed it was saying goodbye to its chief marketing officer in the USConstellation Brands, meanwhile, continues to benefit from its deal with A-B InBev which saw it take full control of Modelo’s US beer business, Crown Imports.  

In wine, a new just-drinks report looked at the challenge the European wine sector will eventually face from China in international markets, as the country’s production levels outweigh domestic consumption.  

And CSD producers appear to be in for another bumpy ride this year from anti-obesity campaigners. A new UK-based group - ‘Action on Sugar’ - has been launched aimed at getting companies to cut the amount of sugar in their products by up to 30%.  

 

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Scotch whisky firms learn the value of leftovers

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