Blog: Olly WehringThe just-drinks Weekly Round-Up

Olly Wehring | 11 November 2013

On just-drinks last week:

In the just-drinks research store, we've launched the first in a new - and ongoing - series of reports, which tell the story of major developments in the global drinks industry. Heineken's battle to secure full control of Asia Pacific Breweries dominated the headlines late last year. Here's the full story of how the saga unfolded.

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Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

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Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

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Bacardi's ice cube of information

I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...

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Ardbeg's US$16,000 camping trip

News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....

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