Blog: Olly WehringThe just-drinks Weekly Round-Up

Olly Wehring | 11 November 2013

On just-drinks last week:

In the just-drinks research store, we've launched the first in a new - and ongoing - series of reports, which tell the story of major developments in the global drinks industry. Heineken's battle to secure full control of Asia Pacific Breweries dominated the headlines late last year. Here's the full story of how the saga unfolded.

NEWS

Diageo puts Beckham centre stage in new Haig Club ad - video

Diageo has unveiled the first TV ad for its David Beckham-backed single grain Scotch whisky, Haig Club. ...

BLOG

US lacks bottle for craft soda revolution

PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....

BLOG

Beer cocktails abound as SABMiller gives Peroni a push

SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....

BLOG

Will Heineken's bid for at-home market - The Sub - hit the spot?

Heineken has stepped up its focus on stay-at-home drinkers with the roll out of its latest 'draught beer at home' concept - The Sub - to its domestic market. ...

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