Blog: The just-drinks soft drink campaign starts here - join us
Olly Wehring | 24 October 2006
Here at just-drinks, we are not ones for campaign-style journalism. Give us a lead on a good story, and we’ll deliver the facts for you. But generally, we believe it’s up to the industry to take the lead on the issues it faces - not that I am backward at coming forward with my own opinion as those that have read this column will know.
However, a piece by our soft drinks reporter, Annette Farr, this month got me thinking that, perhaps, there are issues we ought to support more vocally. Of course, I suggest you read the whole piece for yourselves but, to summarise, Annette is calling for the European soft drinks industry to show a united front and launch a single exhibition that would cover all aspects of the industry under one roof.
Three years into this job now, and it still amazes me there isn’t a show that represents the interests of everything soft drinks, from packaging and vending to marketing and innovation.
As Annette points out, the soft drinks industry has spawned the world’s No. 1 brand. Soft drinks outsell all other FMCG categories across Europe. And, soft drink manufacturers are pioneers when it comes to innovation and new product development. Surely, the industry deserves its very own showcase?
So, we would like to hear what you have to say about this. Is this idea worth pursuing? Do you in the industry feel you are already well serviced by the existing, fragmented network of shows? In short, can someone - and should someone - host a show of this nature?
Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....
Beer consumption in Germany - already pretty impressive - will undoubtedly have enjoyed a spike following celebrations over the nation's FIFA World Cup win. ...
Last night, The Coca-Cola Co's UK division celebrated moving in to its stylish new central London headquarters with a barbecue on its roof-top terrace....
Here are some of the top stories from just-drinks last week, featuring PepsiCo, San Miguel Corp, Stock Spirits and William Grant & Sons....
- A tobacco analogy soft drinks will want to embrace
- Pernod's Portman Group penalty - a coincidence?
- just The Preview - SABMiller's Q1
- just Five Years Ago: A-B InBev sells Oriental
- Comment - Coke Life: Hit or Miss?
- Diageo faces public consultation over W&M sale
- William Grant silent on Drambuie bid talk
- Remy posts Q1 sales drop as Edrington loss bites
- Bacardi to fight US football team legal action
- Distell to take 26% stake in spirits firm KHEAL