Blog: The just-drinks soft drink campaign starts here - join us
Olly Wehring | 24 October 2006
Here at just-drinks, we are not ones for campaign-style journalism. Give us a lead on a good story, and we’ll deliver the facts for you. But generally, we believe it’s up to the industry to take the lead on the issues it faces - not that I am backward at coming forward with my own opinion as those that have read this column will know.
However, a piece by our soft drinks reporter, Annette Farr, this month got me thinking that, perhaps, there are issues we ought to support more vocally. Of course, I suggest you read the whole piece for yourselves but, to summarise, Annette is calling for the European soft drinks industry to show a united front and launch a single exhibition that would cover all aspects of the industry under one roof.
Three years into this job now, and it still amazes me there isn’t a show that represents the interests of everything soft drinks, from packaging and vending to marketing and innovation.
As Annette points out, the soft drinks industry has spawned the world’s No. 1 brand. Soft drinks outsell all other FMCG categories across Europe. And, soft drink manufacturers are pioneers when it comes to innovation and new product development. Surely, the industry deserves its very own showcase?
So, we would like to hear what you have to say about this. Is this idea worth pursuing? Do you in the industry feel you are already well serviced by the existing, fragmented network of shows? In short, can someone - and should someone - host a show of this nature?
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Trump, local spirits and the IR role - The Analyst
- Interview - Bernstein analyst Trevor Stirling
- Diageo NA head on Trump, Millennials, Bourbon
- Is Irish whiskey ready to recognise its potential?
- Interview - Loch Lomond GTR head Andre de Almeida
- Beam Suntory opens global headquarters in Chicago
- Pernod Ricard offloads Domecq brandies, wines
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- TWE renames Blossom Hill fruit wine range