Blog: Chris Brook-CarterThe hand of god

Chris Brook-Carter | 3 September 2003

It’s the celebrity must have accessory. Gone are the days when all you needed was a modicum of talent, a string of failed marriages and a high profile drink problem to make the pages of OK magazine. Now your drink problems need to be altogether more financial than physiological to climb that social ladder, as more and more B-list celebs add their names to the number who have their own wine labels.
According to a lawyer friend of just-drinks, Nick Faldo has followed in the footsteps of Greg Norman, Cliff Richard and Olivia Newton John by applying to register the "Nick Faldo Selection" as a trademark for wine in Australia. Apparently there is no equivalent application yet in the UK, but one can only imagine it will be a matter of time.
I suspect the great British golfer will have more success in the UK than the other sporting “hero” to be taking the leap from the sports field to the vineyards this month. A couple of news wires today reported that Diego Maradona has put his name to a wine selection to be launched in Argentina shortly. His agent said that he and Maradona had tasted some very good ones. So good, in fact, that the chubby little football legend has taken some back to Cuba with him, where he went to live to get over a cocaine addiction. What a marketing role model he is going to make.


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