Blog: The greenest booze brand of them all?
Chris Mercer | 2 September 2010
What is the most environmentally-friendly booze brand? Is it the Scotch dram, the Fairtrade Chilean wine or that bottle of locally-brewed beer that you bought in a fit of adventurism? One prominent newspaper is seeking your views.
The Guardian newspaper has been running an interactive debate all week on the most eco-friendly alcoholic drink, prompted by a reader question on the subject.
We are promised answers from the newspaper's gurus tomorrow (3 September) on all things environmental. In terms of sheer size, the world's largest known Irish Coffee should be a strong contender for the least eco-friendly. Or, there's the world's largest beer can. Alternatively, China could sneak in there with its claim to have built a 15ft bottle of wine. Those Chinese; it always has to be bigger, doesn't it?
The point is, any of these would do just as well as anything else. That's because the number of different factors involved make it almost impossible to choose the 'greenest' drink.
I wonder if the Guardian journalists will agree with what they themselves wrote back in 2006. This essentially boiled down to 'buy local', or just go for a drink with people who care about the environment.
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...
News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....
- Why sports drinks fail to ride the Olympic wave
- Experienced hands hold firm at CCEP - Analysis
- What do US wholesalers think of spirits trends?
- It isn't just men who like beer - Comment
- How the craft economy is loosening alcohol laws
- Diageo merges US, Canada spirits units
- Luxury and e-commerce a "natural fit" - Diageo
- "We're not complacent about Brexit" - Diageo
- Johnnie Walker's Bourbon bent "coincidental"
- Diageo Australia's commercial head to step down
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends