Blog: The Great British Beer Booze-Up
Chris Mercer | 3 August 2011
I struggled to enjoy myself this week at The Great British Beer Festival and it doesn't have anything to do with the taste of beer.
I love the idea of The Great British Beer Festival; I think that it's good for the industry-at-large that the Campaign for Real Ale (CAMRA) is able to showcase so many small-scale cask ales in one place - and even (whisper it) quite a few bottled beers.
So, why is it that I always emerge from Earl's Court in London with a sense of disappointment?
This year, after another night roaming the bars, I think I've nailed it. The atmosphere of the place stinks, literally if you stay there till closing. From the concrete floors to the giant wheelie bins parked in the aisles to the amount of people who clearly can't handle as much beer as they thought to the way that CAMRA bangs on about food matching only to allow people to sit on the floor eating out of takeaway boxes.
Both my girlfriend and (I'm sure he won't mind me saying this) managing editor Olly Wehring's 'Mrs Wehring' have vowed never to attend the Great British Beer Festival again - after one visit each. My fear for the industry is that more people think the same: whole swathes of potential beer drinkers instantly alienated, leaving the same old rump to soldier on.
I don't dislike CAMRA. Like most other beer drinkers, I think they've played a very important role in keeping an interesting section of the beer industry alive. And, it's a body founded on conservation, so it's not hard to see why tradition is so fundamental to its thinking.
That said, I think the CAMRA of today needs to look at what is happening. There's a whole new generation of people interested in beer. They want to get involved, but some parts of the industry are in danger of allowing these people to slip through the net.
The Great British Beer Festival an advert for beer? My head says 'yes', but my eyes say 'no'.
The UK health lobby is always very vocal on alcohol at this time of year, predictably so, and this year is no different. ...
“Ah, yes, you've hit upon a very sensitive area,” says Thomas, my guide at the Carlsberg Brewery in Copenhagen last Friday....
Experimentation has long been a watchword in the Scotch whisky industry. It is what has given consumers the huge range of ageing options, from refill hogsheads to virgin oak to Sherry butts....
Advertising can be a strange beast. ...
- Comment - The Appeal and Perils of Craft
- Review of the Year 2014 - Part IV: Spirits
- Time is Right for Refresco Gerber Exit
- Review of the Year 2014 - Part II: Beer & Cider
- just the Ten - Top News Stories of 2014
- Belvédère to sell assets, streamline portfolio
- Belvedere vodka tie-up over new James Bond film
- Diageo ups focus on China with Mortlach roll-out
- Brown-Forman eyeing Scotch, Irish whisk(e)y entry?
- Diageo rolls out Beckham's Haig Club to US
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- Global Tequila Market 2014-2018
- Global market review of non-Scotch whiskies – forecasts to 2018