Blog: Olly WehringThe future of wine tourism

Olly Wehring | 11 April 2006

One final point from me, before I disappear into the Argentinean sunset for a couple of weeks...

Naturally, I’ve been spoilt rotten over here, with flagons of wine, enough steak to floor the most vociferous of carnivores, and overnights in hotels that I wouldn’t normally be able to afford in a month of Sundays.

One of these hotels got me thinking, though. This one located in the north-west of Argentina, is part of the El Esteco winery, whom I was a guest of last week.

Now, don’t get me wrong, this is not an advert – it’s just that, with so many winemakers in stunning parts of the world struggling a little (yes, Monsieur France and Matey Australia, I mean you), what better way of opening another revenue stream by opening a hotel? My esteemed peer and travelling partner, wine writer Simon Woods, noted on the trip that New Zealand has some pretty good hostelries attached to wineries, and I can attest to the superb set-up at the Fetzer winery in Hopland, California.

The arrangement at El Esteco, however, is that the winemaker has rented a chunk of its buildings to Starwood Hotels & Resorts, to run and maintain.

Although our hosts wouldn’t go into figures, this feels to me like the ideal path for wine tourism to take in what, for some, are troubled times.


BLOG

What is Heineken hiding up its sleeve in Australia?

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....

BLOG

Anheuser-Busch InBev's craft brewers turn hermits in their own kingdoms

It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...

BLOG

Under the influencers - regulators crack down on sponsored social media

Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....

BLOG

Drinking & Driving? Ford and Jose Cuervo's Tequila cars

A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....

just-drinks homepage



Forgot your password?