Blog: The future of wine tourism
Olly Wehring | 11 April 2006
One final point from me, before I disappear into the Argentinean sunset for a couple of weeks...
Naturally, I’ve been spoilt rotten over here, with flagons of wine, enough steak to floor the most vociferous of carnivores, and overnights in hotels that I wouldn’t normally be able to afford in a month of Sundays.
One of these hotels got me thinking, though. This one located in the north-west of Argentina, is part of the El Esteco winery, whom I was a guest of last week.
Now, don’t get me wrong, this is not an advert – it’s just that, with so many winemakers in stunning parts of the world struggling a little (yes, Monsieur France and Matey Australia, I mean you), what better way of opening another revenue stream by opening a hotel? My esteemed peer and travelling partner, wine writer Simon Woods, noted on the trip that New Zealand has some pretty good hostelries attached to wineries, and I can attest to the superb set-up at the Fetzer winery in Hopland, California.
The arrangement at El Esteco, however, is that the winemaker has rented a chunk of its buildings to Starwood Hotels & Resorts, to run and maintain.
Although our hosts wouldn’t go into figures, this feels to me like the ideal path for wine tourism to take in what, for some, are troubled times.
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
- Will Coca-Cola Co’s Dunkin’ Donuts move pay off?
- Five ways small brands can beat big players
- Alcohol brands and the 'better-for-you' trend
- Heineken's Q3 2016 results - Preview
- Ten ways to successfully target older consumers
- Diageo weathers Thailand alcohol ban
- Heineken's YTD performance by region - Focus
- SWA's David Frost to leave for foreign office role
- Stock Spirits appointments provoke investor unrest
- Diageo unveils new Bundaberg Rum packaging
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends