Blog: Olly WehringThe future for soft drinks - the BSDA's crystal ball

Olly Wehring | 12 January 2007

After weeks of circling each other - we’re both very busy people, you see - I finally hooked up with Richard Laming, the public affairs manager for the British Soft Drinks Association, earlier this week.

We talked for a fair while about the great and the good within the soft drinks industry, and also discussed the fields that the BSDA works in.

But it was when we turned to what the future brings that Laming came into his own. “I can see appetite-suppressant drinks being the next big thing for the soft drinks industry,” he said, noting that these obese kids are still going to have large appetites even if they’re trying to lose weight.

So, is anyone out there doing anything in this area yet? Do, please, let us know.


BLOG

How a visit to the dentist helped Muthar Kent get ahead in business

Want to know how to make it to the top of the beverage business? According to Muhtar Kent, it's all about the networking....

BLOG

What's on offer in the UK off-trade?

A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd. ...

BLOG

Hennessy's time capsule is for the ages

To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac....

BLOG

Monster Beverage Corp backs the right horse

Rarely do sponsorship deals pay off so quickly. ...

just-drinks homepage



Forgot your password?