Olly Wehring

The future for soft drinks - the BSDA's crystal ball

By: Olly Wehring - 12 January 2007 16:26

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After weeks of circling each other - we’re both very busy people, you see - I finally hooked up with Richard Laming, the public affairs manager for the British Soft Drinks Association, earlier this week.

We talked for a fair while about the great and the good within the soft drinks industry, and also discussed the fields that the BSDA works in.

But it was when we turned to what the future brings that Laming came into his own. “I can see appetite-suppressant drinks being the next big thing for the soft drinks industry,” he said, noting that these obese kids are still going to have large appetites even if they’re trying to lose weight.

So, is anyone out there doing anything in this area yet? Do, please, let us know.

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