Blog: The future for soft drinks - the BSDA's crystal ball
Olly Wehring | 12 January 2007
After weeks of circling each other - we’re both very busy people, you see - I finally hooked up with Richard Laming, the public affairs manager for the British Soft Drinks Association, earlier this week.
We talked for a fair while about the great and the good within the soft drinks industry, and also discussed the fields that the BSDA works in.
But it was when we turned to what the future brings that Laming came into his own. “I can see appetite-suppressant drinks being the next big thing for the soft drinks industry,” he said, noting that these obese kids are still going to have large appetites even if they’re trying to lose weight.
So, is anyone out there doing anything in this area yet? Do, please, let us know.
Spotted in Havana this week – a healthy stock of Pernod Ricard's Havanista rum. ...
Alcohol always has a big presence at the Oscars, albeit mostly in a supporting role....
Business is booming at copper pot still makers Chalvignac - you can tell from the loud noise coming from its factory floor in the French town of Jarnac-Champagne. ...
Heineken is betting big on the long-term opportunity around soccer in the US. ...
- Spirits - Where does 'Craft' End and 'Mass' Begin?
- Brewers go Crazy over Flavoured Malt “Cocktails”
- Mike’s Hard Lemonade Could Be a Hard Sell
- just The Preview - Anheuser-Busch InBev's Q4 & FY
- Focus - Suntory Holdings' FY Performance
- Diageo "smart bottle" targets consumers at home
- Suntory whiskey seeks to "eclipse" Diageo, Pernod
- Tesco reinstates Dan Jago following suspension
- Diageo adds Dubai to Johnnie Walker skyline series
- Asahi Beverages CEO to step down - report
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Wine, 2014 and the future
- Spirits and RTDs, 2014 and the future
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Beam Suntory Inc. - Strategy and SWOT Report