Blog: Olly WehringThe future for soft drinks - the BSDA's crystal ball

Olly Wehring | 12 January 2007

After weeks of circling each other - we’re both very busy people, you see - I finally hooked up with Richard Laming, the public affairs manager for the British Soft Drinks Association, earlier this week.

We talked for a fair while about the great and the good within the soft drinks industry, and also discussed the fields that the BSDA works in.

But it was when we turned to what the future brings that Laming came into his own. “I can see appetite-suppressant drinks being the next big thing for the soft drinks industry,” he said, noting that these obese kids are still going to have large appetites even if they’re trying to lose weight.

So, is anyone out there doing anything in this area yet? Do, please, let us know.


BLOG

How to test Heineken's sense of humour

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....

BLOG

Which spirits category is the next big thing?

Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....

BLOG

Aperol Spritz - Just the one. A large one?

I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....

BLOG

Boston Beer Co "just plain ugly" for TV money man

Jim Cramer, the excitable host of stock-picker programme Mad Money on CNBC, turned his attention on US brewers last week, attempting to forecast which has the most potential for investors....

just-drinks homepage



Forgot your password?