Blog: The future for soft drinks - the BSDA's crystal ball
Olly Wehring | 12 January 2007
After weeks of circling each other - we’re both very busy people, you see - I finally hooked up with Richard Laming, the public affairs manager for the British Soft Drinks Association, earlier this week.
We talked for a fair while about the great and the good within the soft drinks industry, and also discussed the fields that the BSDA works in.
But it was when we turned to what the future brings that Laming came into his own. “I can see appetite-suppressant drinks being the next big thing for the soft drinks industry,” he said, noting that these obese kids are still going to have large appetites even if they’re trying to lose weight.
So, is anyone out there doing anything in this area yet? Do, please, let us know.
There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....
You can't seem to move at the moment for news of US craft brewers expanding....
Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....
Beer consumption in Germany - already pretty impressive - will undoubtedly have enjoyed a spike following celebrations over the nation's FIFA World Cup win. ...
- PepsiCo to consider more re-franchising - CEO
- A tobacco analogy soft drinks will want to embrace
- Cleaning China's seedier side brings Remy balance
- just The Preview - SABMiller's Q1
- Focus - SABMiller's Q1 Performance by Region
- Diageo's Captain Morgan Facebook ad banned
- Diageo faces public consultation over W&M sale
- William Grant silent on Drambuie bid talk
- Bacardi to fight US football team legal action
- Alcohol retailer group appoints new chairman