Blog: The FIFA Row - Brought to you by...
Olly Wehring | 31 May 2011
We love a good dose of in-office debate here at just-drinks Towers. Like many office environments, our industry is one of the main topics of water-cooler discussion, closely followed, naturally, by sport.
The ongoing rumblings at football's governing body, FIFA, have got several of us all riled up - and not just in our merry little office. Earlier this week, The Coca-Cola Co, one of the major sponsors of the FIFA-organised World Cup, went so far as to describe the corruption row as being "distressing and bad for the sport".
Deputy editor Chris Mercer believes that sponsors need not worry too much about their image amidst all this - consumers don't see a link between the actual event and FIFA, he says.
However, I'd bring it back a step or two - when sponsors go public with their feelings on a controversy, they're guaranteed inches of publicity - without having to pay a cent for it.
Coca-Cola is neither pouring petrol nor water on this particular fire, merely offering observers a Coke-branded fork for their marshmallows.
Do you have a water source in your garden? By which, I mean a spring, rather than an outside tap....
Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....
There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....
You can't seem to move at the moment for news of US craft brewers expanding....
- Diageo chief admits "tougher than expected" year
- just The Preview - Diageo's FY preliminaries
- Focus - Diageo's FY Performance by Region, Brand
- Will Diageo seize the day as "nadir" reached?
- Molson Coors CEO exit - Mega-Merger on hold?
- ASA bans Jägermeister TV ad
- Belvédère chairman to step down
- Diageo boosts exec committee
- Diageo silent over Shuijingfang writedown report
- Remy Cointreau names liqueurs & spirits CEO