Blog: The FIFA Row - Brought to you by...
Olly Wehring | 31 May 2011
We love a good dose of in-office debate here at just-drinks Towers. Like many office environments, our industry is one of the main topics of water-cooler discussion, closely followed, naturally, by sport.
The ongoing rumblings at football's governing body, FIFA, have got several of us all riled up - and not just in our merry little office. Earlier this week, The Coca-Cola Co, one of the major sponsors of the FIFA-organised World Cup, went so far as to describe the corruption row as being "distressing and bad for the sport".
Deputy editor Chris Mercer believes that sponsors need not worry too much about their image amidst all this - consumers don't see a link between the actual event and FIFA, he says.
However, I'd bring it back a step or two - when sponsors go public with their feelings on a controversy, they're guaranteed inches of publicity - without having to pay a cent for it.
Coca-Cola is neither pouring petrol nor water on this particular fire, merely offering observers a Coke-branded fork for their marshmallows.
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, soft drinks NPD, the Champagne category and international beer brands....
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's Allegro cost-saving programme
- The End of the Road for International Beer Brands?
- Comment - Diageo's Distill Ventures: One Year On
- Pernod Ricard's FY Performance by Region, Brand
- Pernod Ricard set for CMO switch
- ASA bans Jägermeister TV ad
- Pernod bemoans tough FY as sales, profits drop
- Wine Australia reports death of UK, Europe boss
- Diageo takes Haig Club to Singapore airport