Blog: The Famous Grouse becomes a bit more famous
Chris Mercer | 29 November 2010
The grouse sculpture. Picture courtesy of newscom.
For years, the mascot for the The Famous Grouse Scotch whisky (surprisingly, it's a cartoon grouse) has graced television screens in the run-up to Christmas. Now, residents in Perth, Scotland, have a permanent statue courtesy of brand owner, The Edrington Group.
A 21-ft tall sculpture of a grouse taking flight has been erected on "one of Scotland's major road junctions" in Perthshire to mark 800 years since King William the Lion handed Perth the Royal Burgh Charter (in 1210).
Edrington Group stumped up the dollar for the statue.
The UK health lobby is always very vocal on alcohol at this time of year, predictably so, and this year is no different. ...
“Ah, yes, you've hit upon a very sensitive area,” says Thomas, my guide at the Carlsberg Brewery in Copenhagen last Friday....
Experimentation has long been a watchword in the Scotch whisky industry. It is what has given consumers the huge range of ageing options, from refill hogsheads to virgin oak to Sherry butts....
Advertising can be a strange beast. ...
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