Blog: Olly WehringThe Elixir of Long Life

Olly Wehring | 30 March 2009

If the recession is getting you down, a trip to nothern England could do you the world of good.

Up in North Yorkshire, workers at Mount Grace Priory are hard at work trying to recreate the exact ancient recipe for Green Chartreuse, a green-coloured liqueur devised by Carthusian monks and named in a medieval manuscript as an "Elixir of Long Life".

The ancient recipe contains up to 130 different herbs and, according to the Priory's visitor operations manager, staff think they've nailed it.

In fact, the secret of longevity may be closer to you than you would imagine.

Chartreuse is still made in France, where the monks have succumbed to the lure of commercial success and set themselves up as a drinks and tourism business.

No disrespect, but who would have thought that the Elixir for Long Life would be available in UK retailer Oddbins for GBP19.99?

Is this why staff at Oddbins always seem so young? Still, at that price, you could probably get a few bottles for your friends to keep you company.

Click here to find a picture on the Chartreuse official website. Does this man know the secret of eternal life?


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?