Blog: The Elixir of Long Life
Olly Wehring | 30 March 2009
If the recession is getting you down, a trip to nothern England could do you the world of good.
Up in North Yorkshire, workers at Mount Grace Priory are hard at work trying to recreate the exact ancient recipe for Green Chartreuse, a green-coloured liqueur devised by Carthusian monks and named in a medieval manuscript as an "Elixir of Long Life".
The ancient recipe contains up to 130 different herbs and, according to the Priory's visitor operations manager, staff think they've nailed it.
In fact, the secret of longevity may be closer to you than you would imagine.
Chartreuse is still made in France, where the monks have succumbed to the lure of commercial success and set themselves up as a drinks and tourism business.
No disrespect, but who would have thought that the Elixir for Long Life would be available in UK retailer Oddbins for GBP19.99?
Is this why staff at Oddbins always seem so young? Still, at that price, you could probably get a few bottles for your friends to keep you company.
Click here to find a picture on the Chartreuse official website. Does this man know the secret of eternal life?
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
- How the can has a part to play in beer's future
- Experienced hands hold firm at CCEP - Analysis
- What do US wholesalers think of spirits trends?
- It isn't just men who like beer - Comment
- How the craft economy is loosening alcohol laws
- Diageo Australia's commercial head to step down
- Stoli Group CEO Rob Cullins to step down
- William Grant sees 2015 sales, profits lift
- Luxury and e-commerce a "natural fit" - Diageo
- Kirin lines up cans for Little Creatures beer
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends