Blog: The Elixir of Long Life
Olly Wehring | 30 March 2009
If the recession is getting you down, a trip to nothern England could do you the world of good.
Up in North Yorkshire, workers at Mount Grace Priory are hard at work trying to recreate the exact ancient recipe for Green Chartreuse, a green-coloured liqueur devised by Carthusian monks and named in a medieval manuscript as an "Elixir of Long Life".
The ancient recipe contains up to 130 different herbs and, according to the Priory's visitor operations manager, staff think they've nailed it.
In fact, the secret of longevity may be closer to you than you would imagine.
Chartreuse is still made in France, where the monks have succumbed to the lure of commercial success and set themselves up as a drinks and tourism business.
No disrespect, but who would have thought that the Elixir for Long Life would be available in UK retailer Oddbins for GBP19.99?
Is this why staff at Oddbins always seem so young? Still, at that price, you could probably get a few bottles for your friends to keep you company.
Click here to find a picture on the Chartreuse official website. Does this man know the secret of eternal life?
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- Smirnoff Ice gets India launch