Blog: The Elixir of Long Life
Olly Wehring | 30 March 2009
If the recession is getting you down, a trip to nothern England could do you the world of good.
Up in North Yorkshire, workers at Mount Grace Priory are hard at work trying to recreate the exact ancient recipe for Green Chartreuse, a green-coloured liqueur devised by Carthusian monks and named in a medieval manuscript as an "Elixir of Long Life".
The ancient recipe contains up to 130 different herbs and, according to the Priory's visitor operations manager, staff think they've nailed it.
In fact, the secret of longevity may be closer to you than you would imagine.
Chartreuse is still made in France, where the monks have succumbed to the lure of commercial success and set themselves up as a drinks and tourism business.
No disrespect, but who would have thought that the Elixir for Long Life would be available in UK retailer Oddbins for GBP19.99?
Is this why staff at Oddbins always seem so young? Still, at that price, you could probably get a few bottles for your friends to keep you company.
Click here to find a picture on the Chartreuse official website. Does this man know the secret of eternal life?
I'd imagine the term "hippie" is rarely used in a positive way in business circles. ...
Peter Hardee claims he drinks Henry Westons Vintage Cider because it's just like himself - “nice and mature”....
It has been about two years since Heineken sponsored the 23rd James Bond movie, Skyfall. Remember when the brewer scored a huge marketing coup by arranging a scene in which the British super spy takes...
Part of a sainted tradition or a waste of a perfectly good whisky? That was the question some may have been asking when Queen Elizabeth II launched the Royal Navy's newest vessel in Scotland today (4 ...
- Analysis - SABMiller to add bolt-ons in Africa?
- A-B InBev's Move on Tennent's Super Makes Sense
- Brand Diversification Driving Craft Brewery Growth
- Analysis - Stock Spirits: Poland's number one
- What's on the M&A cards for San Miguel Brewery?
- Pernod Ricard's Café de Paris Pear, Pomegranate
- PepsiCo CEO sees "profound" change in US consumers
- William Grant sinks GBP185,000 into "No" camp
- William Grant & Sons boosts Travel Retail team
- First Drinks becomes William Grant UK