Blog: The Elixir of Long Life
Olly Wehring | 30 March 2009
If the recession is getting you down, a trip to nothern England could do you the world of good.
Up in North Yorkshire, workers at Mount Grace Priory are hard at work trying to recreate the exact ancient recipe for Green Chartreuse, a green-coloured liqueur devised by Carthusian monks and named in a medieval manuscript as an "Elixir of Long Life".
The ancient recipe contains up to 130 different herbs and, according to the Priory's visitor operations manager, staff think they've nailed it.
In fact, the secret of longevity may be closer to you than you would imagine.
Chartreuse is still made in France, where the monks have succumbed to the lure of commercial success and set themselves up as a drinks and tourism business.
No disrespect, but who would have thought that the Elixir for Long Life would be available in UK retailer Oddbins for GBP19.99?
Is this why staff at Oddbins always seem so young? Still, at that price, you could probably get a few bottles for your friends to keep you company.
Click here to find a picture on the Chartreuse official website. Does this man know the secret of eternal life?
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Trump, local spirits and the IR role - The Analyst
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Bacardi names new global communications head
- Remy snaps up Seattle's Westland Distillery
- Diageo reaches deal in Stitzel legal row