Blog: Olly WehringThe drinks industry and the environment - tell us your stories

Olly Wehring | 13 March 2007

As our effect on the environment garners more and more column inches, I have to take my hat off to Anheuser-Busch for its latest efforts in this area.

The US-based brewer said yesterday (12 March) that it will plant one tree for each shareholder that chooses to receive its annual report next year online rather than a printed version.

Unnecessary wastage is a charge that can regularly be levelled at many of us in the drinks industry. My office is permanently cluttered with over-the-top, opulent packaging from press conferences and, short of reusing them for my permanent paperwork (I’m not that important), the only other option is to chuck the over-elaborate bumph out. And don’t start me on the amount of paper used for press releases.

So, another just-drinks crusade begins today. Feel free to let me know of any good turns you or your company is performing on the environmental front. And if you want to shame a company, then we want to hear about that too.

The best one wins a folder – or two.


BLOG

Drinking & Driving? Ford and Jose Cuervo's Tequila cars

A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....

BLOG

I'll drink what I want, Stoli, but make it easy, yeah?

Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennia...

BLOG

Your company's homepage on just-drinks

Who do you work for? I ask, merely to draw your attention to just-drinks’ company pages....

BLOG

Caipirinha Facts!

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...

just-drinks homepage



Forgot your password?