Olly Wehring

The drinks industry and the environment - tell us your stories

By: Olly Wehring - 13 March 2007 16:05

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As our effect on the environment garners more and more column inches, I have to take my hat off to Anheuser-Busch for its latest efforts in this area.

The US-based brewer said yesterday (12 March) that it will plant one tree for each shareholder that chooses to receive its annual report next year online rather than a printed version.

Unnecessary wastage is a charge that can regularly be levelled at many of us in the drinks industry. My office is permanently cluttered with over-the-top, opulent packaging from press conferences and, short of reusing them for my permanent paperwork (I’m not that important), the only other option is to chuck the over-elaborate bumph out. And don’t start me on the amount of paper used for press releases.

So, another just-drinks crusade begins today. Feel free to let me know of any good turns you or your company is performing on the environmental front. And if you want to shame a company, then we want to hear about that too.

The best one wins a folder – or two.

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