Blog: The difference between UK and Russia? £3.03
Chris Brook-Carter | 13 July 2004
A regular news topic in UK newspapers over the past few years has focussed on “Rip-Off Britain” – the perception that UK citizens pay over the odds for goods compared to their European or American counterparts.
In the quest for a slice of the ultra premium beer segment, however, Scottish & Newcastle has moved things to a whole new plain.
The British brewer started selling Baltika No3 beer in British style bars last year. The beer is made in Russia by Baltika, which is part-owned by S&N and Carlsberg’s joint venture, Baltic Beverage Holdings.
A 500 ml bottle of the brew from any kiosk or market on the streets of St Petersburg will set you back all of 18 pence. Quaff the same sized bottle in a bar in the UK, however, and expect to pay from £3.21.
Although it’s too early to tell how successful Baltika No3 will be in the UK, if it proves to be an earner for S&N, the company deserves a round of applause for prising that amount of margin from the brand.
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennia...
Who do you work for? I ask, merely to draw your attention to just-drinks’ company pages....
This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...
- Diageo's Q4/FY 2016 results - Preview
- Diageo's FY performance by region - Focus
- Wine consumption and its health effects
- Time to take stock of Constellation's Corona
- The future for drinks industry's waste products
- Diageo sets sights on alcohol-alternative trends
- SABMiller puts brakes on A-B InBev integration
- "We tried to make Bushmills hot" - Diageo CEO
- Diageo names new TR head as Doug Bagley exits
- Brexit "not a big deal" for Scotch - Diageo CEO
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends