The Coca-Cola Co's Happiness Machine

By: Chris Mercer - 7 September 2010 16:20

Humankind's search for the path to true happiness has occupied many a philosophical mind down the centuries, but it seems that The Coca-Cola Co has had the answer all along.

The company's 'Happiness Machine' came to London last month after the soft drinks giant installed it in one of the capital's universities.

Can you believe it? Firstly, Coca-Cola has the key to happiness. Secondly, it chooses to share this highly prized information with a bunch of free-loading students.

In any case, it turns out that happiness comes in the form of popcorn, strawberries and, of course, the odd extra can of Coca-Cola.

A man hiding inside a specially constructed Coca-Cola vending machine handed out goodies to passing students all day long, while surreptitiously filming their reactions - which, it must be said, were as much bemusement as outright happiness.

You can view the footage below.