Blog: Chris MercerThe Coca-Cola Co's Happiness Machine

Chris Mercer | 7 September 2010

Humankind's search for the path to true happiness has occupied many a philosophical mind down the centuries, but it seems that The Coca-Cola Co has had the answer all along.

The company's 'Happiness Machine' came to London last month after the soft drinks giant installed it in one of the capital's universities.

Can you believe it? Firstly, Coca-Cola has the key to happiness. Secondly, it chooses to share this highly prized information with a bunch of free-loading students.

In any case, it turns out that happiness comes in the form of popcorn, strawberries and, of course, the odd extra can of Coca-Cola.

A man hiding inside a specially constructed Coca-Cola vending machine handed out goodies to passing students all day long, while surreptitiously filming their reactions - which, it must be said, were as much bemusement as outright happiness.

You can view the footage below.


BLOG

Iron Maiden man not so super with his Trooper

Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...

BLOG

Homebrewer's whirl with Vienna IPA pays off

The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...

BLOG

Press pack prefer to probe Pernod Ricard in private

Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....

just-drinks homepage



Forgot your password?