Blog: Chris MercerThe Coca-Cola Co's Happiness Machine

Chris Mercer | 7 September 2010

Humankind's search for the path to true happiness has occupied many a philosophical mind down the centuries, but it seems that The Coca-Cola Co has had the answer all along.

The company's 'Happiness Machine' came to London last month after the soft drinks giant installed it in one of the capital's universities.

Can you believe it? Firstly, Coca-Cola has the key to happiness. Secondly, it chooses to share this highly prized information with a bunch of free-loading students.

In any case, it turns out that happiness comes in the form of popcorn, strawberries and, of course, the odd extra can of Coca-Cola.

A man hiding inside a specially constructed Coca-Cola vending machine handed out goodies to passing students all day long, while surreptitiously filming their reactions - which, it must be said, were as much bemusement as outright happiness.

You can view the footage below.


BLOG

Flavour stick "ages whisk(e)y three years in 24 hours"

Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....

BLOG

US lacks bottle for craft soda revolution

PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....

BLOG

Beer cocktails abound as SABMiller gives Peroni a push

SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....

just-drinks homepage



Forgot your password?