Blog: Andy MortonThe Coca-Cola Co - now with added twist - video

Andy Morton | 29 May 2014

The Coca-Cola Co's ongoing “Share-a-Coke” campaign encourages consumers to buy the firm's flagship beverage for their friends. Its latest marketing ploy helps you make those friends in the first place – with a Coca-Cola bottle that can only be opened by two people.

One more example of the soft drinks industry getting interactive.






Are you fodmap-compliant? The latest health fad uncovered

Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....


Baileys and the "bellwether of naffness"

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...


From pixels to pilsner - how video games are moving into alcohol

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...


Groupe Danone to sink GBP2m into Volvic Touch of Fruit Sparkling

Groupe Danone is to launch a GBP2m marketing campaign in the UK next year to support its Volvic Touch of Fruit Sparkling range....


Tax Free World Association - Day three: Beam Suntory's big boat and Patron's virtual home

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...

just-drinks homepage

Forgot your password?