Blog: Chris MercerThe big Coca-Cola secret

Chris Mercer | 26 February 2010

A secret recipe is not the only thing Coca-Cola Co has been hiding behind closed doors over the last few months.

No one is clear just how long Coca-Cola and Coca-Cola Enterprises have been thrashing out yesterday's announced deal.

If you listen to Coca-Cola's CEO, Muhtar Kent, then you would believe that talks have been ongoing prior to rival PepsiCo's deal to acquire control of its own bottlers.

Whatever timescale you pick, it appears that the companies have successfully shrouded the whole thing in secrecy - even from some of their own middle management level employees.

A number of such employees, from the Western European side of CCE, first found out that something was going on at about midday UK time yesterday.

Their immediate reaction, we understand, was to question whether the email was "some kind of joke".


BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

just-drinks homepage



Forgot your password?