Blog: The best of British to you, drinks bods
Olly Wehring | 16 April 2007
As you are no doubt well aware, I’m as keen to pick on the drinks industry as I am to side with it - call it tough love, if you like, but when you guys do something daft, we call you on it. At the same time, if you folks are having it tough, then you know we’ll be right behind you in the last garrison.
You’ll probably know within the first sentence where I sit on this one.
Over the weekend, the Institute for Public Policy Research has called for the raising of the legal drinking age from 18 to 21. The think-tank believes that, if the step were made, “it is at least possible that those in their early- and mid-teens will not see drink as something they will soon be allowed to do, so, therefore, they might as well start doing it surreptitiously now".
That such a blunt instrument is being proposed and aired in the public domain worries me. At times I wonder how those charged with defending the drinks industry from such draconian measures that seek to cast it as the devil incarnate have any hair left.
Such a move would be like trying to uninvent the wheel and completely underestimates the complexity of the issue of alcohol harm.
What this latest propsal once again demonstrates is the need for the drinks industry to stand united by pro-actively seeking to engage all parties in this debate in the hunt for a reasoned and workable solution, that avoids the sort of clichéd drumbeating we have seen here.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- TWE unveils Penfolds range after CEO's "bold move"