Chris Brook-Carter

The Battle of the Brands

By: Chris Brook-Carter - 10 February 2004 09:14

RSS Feed Follow us on twitter

Bad news for those foreign consumer goods companies trying to sell in Shanghai, according to a recent note from our partners Access ASia. A survey by the Shanghai Municipal Commercial Information Center has found that 51.6% of the 500 most popular brands sold in Shanghai were made by Chinese firms. In a range of categories shoppers preferred local brands including DVDs, TV sets, air conditioners, gas cookers and rice cookers. 54% of Shanghai residents prefer local food products to imported brands. However, there was a silver lining. In some categories foreign made goods won out. So good news if you are in the mobile phone, digital camera, perfume, bag, watch or indeed soft drinks business.

Comment on this blog Email this to a friend Print this page Share this blog

View next/previous blogs

10 Feb 2004 -

Legal eagles

Currently reading -

The Battle of the Brands

6 Feb 2004 -

Two-Bucked off

just-drinks tagline

Not a member? Join here