Blog: Chris Brook-CarterThe Battle of the Brands

Chris Brook-Carter | 10 February 2004

Bad news for those foreign consumer goods companies trying to sell in Shanghai, according to a recent note from our partners Access ASia. A survey by the Shanghai Municipal Commercial Information Center has found that 51.6% of the 500 most popular brands sold in Shanghai were made by Chinese firms. In a range of categories shoppers preferred local brands including DVDs, TV sets, air conditioners, gas cookers and rice cookers. 54% of Shanghai residents prefer local food products to imported brands. However, there was a silver lining. In some categories foreign made goods won out. So good news if you are in the mobile phone, digital camera, perfume, bag, watch or indeed soft drinks business.


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