Blog: Chris Brook-CarterThe Battle of the Brands

Chris Brook-Carter | 10 February 2004

Bad news for those foreign consumer goods companies trying to sell in Shanghai, according to a recent note from our partners Access ASia. A survey by the Shanghai Municipal Commercial Information Center has found that 51.6% of the 500 most popular brands sold in Shanghai were made by Chinese firms. In a range of categories shoppers preferred local brands including DVDs, TV sets, air conditioners, gas cookers and rice cookers. 54% of Shanghai residents prefer local food products to imported brands. However, there was a silver lining. In some categories foreign made goods won out. So good news if you are in the mobile phone, digital camera, perfume, bag, watch or indeed soft drinks business.


BLOG

Drinking & Driving? Ford and Jose Cuervo's Tequila cars

A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....

BLOG

I'll drink what I want, Stoli, but make it easy, yeah?

Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennia...

BLOG

Your company's homepage on just-drinks

Who do you work for? I ask, merely to draw your attention to just-drinks’ company pages....

BLOG

Caipirinha Facts!

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...

just-drinks homepage



Forgot your password?