Blog: The Battle of the Brands
Chris Brook-Carter | 10 February 2004
Bad news for those foreign consumer goods companies trying to sell in Shanghai, according to a recent note from our partners Access ASia. A survey by the Shanghai Municipal Commercial Information Center has found that 51.6% of the 500 most popular brands sold in Shanghai were made by Chinese firms. In a range of categories shoppers preferred local brands including DVDs, TV sets, air conditioners, gas cookers and rice cookers. 54% of Shanghai residents prefer local food products to imported brands. However, there was a silver lining. In some categories foreign made goods won out. So good news if you are in the mobile phone, digital camera, perfume, bag, watch or indeed soft drinks business.
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A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd. ...
To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac....
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