Blog: The Battle of the Brands
Chris Brook-Carter | 10 February 2004
Bad news for those foreign consumer goods companies trying to sell in Shanghai, according to a recent note from our partners Access ASia. A survey by the Shanghai Municipal Commercial Information Center has found that 51.6% of the 500 most popular brands sold in Shanghai were made by Chinese firms. In a range of categories shoppers preferred local brands including DVDs, TV sets, air conditioners, gas cookers and rice cookers. 54% of Shanghai residents prefer local food products to imported brands. However, there was a silver lining. In some categories foreign made goods won out. So good news if you are in the mobile phone, digital camera, perfume, bag, watch or indeed soft drinks business.
Carlsberg's Russian unit may be grinding down the gears, but its UK marketing team is proving to be no slouches. ...
On Monday, 4 May, just-drinks will be closed, as it is a public holiday in the UK....
To London yesterday evening for what turned out to be quite a treat of a whisky tasting....
It seems even 250-year-old Cognac houses want to be like Google these days....
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