Blog: The Balvenie reveals Peated Cask whisky
Chris Mercer | 12 August 2010
The Balvenie Peated Cask is set to divide opinion
The Balvenie Peated Cask is undoubtedly one of the most unusual products to emerge from master distiller David Stewart's Willy Wonka-style warehouse of late.
just-drinks was one of a select few to attend a first taste of The Balvenie Peated Cask 17 Year Old in London last night (apparently, this site has influence beyond its journalists' immediate families).
Having not been given details of the new product in advance, we were intrigued to learn that The Balvenie has gone down the peated road.
The finished product is nowhere near the hair-raising league of the Islay single malts, and not really even a match on Talisker's peat flavour, owing to the fact The Balvenie Peated Cask gets its flavour from the casks rather than peated malt.
The result is a light peat smoke on the nose, followed through by The Balvenie's core fruit character, with a little wood and spice.
Is it a winner? I'd say full marks for ingenuity, but the jury's out on the result. Given that only a few thousand cases have been made available worldwide, consumer curiosity among The Balvenie's core fanbase will probably sustain sales.
However, there is a danger that this whisky gets caught in the crack. Fans of peat-heavy whiskies from Scotland's Western Isles might well turn up their noses, while those who prefer a sweeter, fruitier touch could baulk at Balvenie Peated Cask.
Whatever happens, it's certainly an interesting experiment.
Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....
Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...
Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...
just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...
- How to turn a domestic spirit into a global brand
- Mahou San Miguel - just the Facts
- A game of two halves for Remy Cointreau - Analysis
- Whatever happened to binge Britain? - comment
- Britvic hits make-or-break time for US Fruit Shoot
- Beam Suntory to sell brandy & sherry to Emperador
- Former Diageo exec joins William Grant in LatAm
- A-B InBev mulls sale of Peroni, Grolsch - report
- Captain Morgan distillation trial queried by USVI
- This week in spirits & wine
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Future growth opportunities for global spirits
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Global Beer Market 2015-2019
- Global Wine Market to 2019 - Market Size, Development, and Forecasts