Blog: The Balvenie reveals Peated Cask whisky
Chris Mercer | 12 August 2010
The Balvenie Peated Cask is set to divide opinion
The Balvenie Peated Cask is undoubtedly one of the most unusual products to emerge from master distiller David Stewart's Willy Wonka-style warehouse of late.
just-drinks was one of a select few to attend a first taste of The Balvenie Peated Cask 17 Year Old in London last night (apparently, this site has influence beyond its journalists' immediate families).
Having not been given details of the new product in advance, we were intrigued to learn that The Balvenie has gone down the peated road.
The finished product is nowhere near the hair-raising league of the Islay single malts, and not really even a match on Talisker's peat flavour, owing to the fact The Balvenie Peated Cask gets its flavour from the casks rather than peated malt.
The result is a light peat smoke on the nose, followed through by The Balvenie's core fruit character, with a little wood and spice.
Is it a winner? I'd say full marks for ingenuity, but the jury's out on the result. Given that only a few thousand cases have been made available worldwide, consumer curiosity among The Balvenie's core fanbase will probably sustain sales.
However, there is a danger that this whisky gets caught in the crack. Fans of peat-heavy whiskies from Scotland's Western Isles might well turn up their noses, while those who prefer a sweeter, fruitier touch could baulk at Balvenie Peated Cask.
Whatever happens, it's certainly an interesting experiment.
Spotted in Havana this week – a healthy stock of Pernod Ricard's Havanista rum. ...
Alcohol always has a big presence at the Oscars, albeit mostly in a supporting role....
Business is booming at copper pot still makers Chalvignac - you can tell from the loud noise coming from its factory floor in the French town of Jarnac-Champagne. ...
Heineken is betting big on the long-term opportunity around soccer in the US. ...
- What do A-B InBev results mean for SABMiller deal?
- Interview - Beam Suntory's EMEA president
- Interview - William Grant & Sons
- Beckham, Diageo and the Allure of the VIP Pop-Up
- just The Preview - Brown-Forman Q3 & YTD
- Diageo, Beckham launch VIP pop-up for Haig Club
- Diageo completes Don Julio, Bushmills swap deal
- Pinnacle Vodka, Skinnygirl roll out on ice
- Pernod Ricard sends Martell Mumm PJ head to Asia
- Tesco reinstates Dan Jago following suspension
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Wine, 2014 and the future
- Spirits and RTDs, 2014 and the future
- Beam Suntory Inc. - Strategy and SWOT Report
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research