Blog: The Balvenie reveals Peated Cask whisky
Chris Mercer | 12 August 2010
The Balvenie Peated Cask is set to divide opinion
The Balvenie Peated Cask is undoubtedly one of the most unusual products to emerge from master distiller David Stewart's Willy Wonka-style warehouse of late.
just-drinks was one of a select few to attend a first taste of The Balvenie Peated Cask 17 Year Old in London last night (apparently, this site has influence beyond its journalists' immediate families).
Having not been given details of the new product in advance, we were intrigued to learn that The Balvenie has gone down the peated road.
The finished product is nowhere near the hair-raising league of the Islay single malts, and not really even a match on Talisker's peat flavour, owing to the fact The Balvenie Peated Cask gets its flavour from the casks rather than peated malt.
The result is a light peat smoke on the nose, followed through by The Balvenie's core fruit character, with a little wood and spice.
Is it a winner? I'd say full marks for ingenuity, but the jury's out on the result. Given that only a few thousand cases have been made available worldwide, consumer curiosity among The Balvenie's core fanbase will probably sustain sales.
However, there is a danger that this whisky gets caught in the crack. Fans of peat-heavy whiskies from Scotland's Western Isles might well turn up their noses, while those who prefer a sweeter, fruitier touch could baulk at Balvenie Peated Cask.
Whatever happens, it's certainly an interesting experiment.
Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....
It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...
Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
- Craft spirits shake-out will be just the beginning
- How Treasury is rewriting the rule book - Comment
- The decline of the flagship beer brand - Comment
- Job cuts not the whole story at AB InBev - Comment
- Coca-Cola India suspends bottling operations
- Diageo brands need "fixing and nurturing" - TWE
- Diageo revamps Gordon's gin bottle in UK
- Craft Brew Alliance poised for AB InBev takeover?
- SAB shareholders granted AB InBev vote split
- Pernod deal rescues Corby's FY
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages