Blog: TFWA World Exhibition - Day Two
Olly Wehring | 20 October 2010
After Monday's gentle breaking in, the Tuesday is traditionally the day when the TFWA really starts to buzz. That was certainly the case for me.
Yesterday was a day of meetings, starting with a coffee with Alex Mervart from juice and purée producer Funkin. Alex is here to push Funkin's pouches to airports, while also hunting for spirits firms to tie-up with. The company has already partnered with the likes of Beam Global and Bacardi, with the co-branding of its cocktail mixers. More, please, asks Alex.
Then, to Patrón's stand to catch up with COO John McDonnell. I usually meet up with John once a year when he comes over to London, and I'm always impressed with his bullish approach to the industry. Yesterday was no exception, as you can hear for yourself.
A trek along La Croisette to the Hotel Martinez followed, to meet up with Solomon and Joshua Ani. The father/son combo have set up an import company for the Diamond Standard vodka brand, and are on the hunt for distributors. So, if you're looking for a EUR145 (US$200) per bottle vodka to sell to your high-end clients, give them a shout. And, no, they didn't give me a bottle.
Come sunset, come party. Firstly, William Grant & Sons hosted a drinks reception on a boat moored in the harbour to show off Glenfiddich 19-year-old. I have moments when I enjoy my job so much that I have to pinch myself – sunset on a boat (and what a boat - even the TV was huge), in Cannes, with a dram of single malt was one of those times.
Back to reality, of a sort, and off to the Carlton hotel for Pernod Ricard's annual dinner. As ever, it was good to catch up with several folk I hadn't seen for quite a while, and fun to put the head of Pernod's travel retail unit in the Americas on the spot.
It's been all go.
A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...
No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...
A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...
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