After Monday's gentle breaking in, the Tuesday is traditionally the day when the TFWA really starts to buzz. That was certainly the case for me.

Yesterday was a day of meetings, starting with a coffee with Alex Mervart from juice and purée producer Funkin. Alex is here to push Funkin's pouches to airports, while also hunting for spirits firms to tie-up with. The company has already partnered with the likes of Beam Global and Bacardi, with the co-branding of its cocktail mixers. More, please, asks Alex.

Then, to Patrón's stand to catch up with COO John McDonnell. I usually meet up with John once a year when he comes over to London, and I'm always impressed with his bullish approach to the industry. Yesterday was no exception, as you can hear for yourself.

A trek along La Croisette to the Hotel Martinez followed, to meet up with Solomon and Joshua Ani. The father/son combo have set up an import company for the Diamond Standard vodka brand, and are on the hunt for distributors. So, if you're looking for a EUR145 (US$200) per bottle vodka to sell to your high-end clients, give them a shout. And, no, they didn't give me a bottle.

Come sunset, come party. Firstly, William Grant & Sons hosted a drinks reception on a boat moored in the harbour to show off Glenfiddich 19-year-old. I have moments when I enjoy my job so much that I have to pinch myself – sunset on a boat (and what a boat - even the TV was huge), in Cannes, with a dram of single malt was one of those times.

Back to reality, of a sort, and off to the Carlton hotel for Pernod Ricard's annual dinner. As ever, it was good to catch up with several folk I hadn't seen for quite a while, and fun to put the head of Pernod's travel retail unit in the Americas on the spot.

It's been all go.