Blog: Andy MortonTFWA - The bubble continues

Andy Morton | 26 October 2012

Friday, the sixth and final day of TFWA, and as the heavens open above Cannes, just-drinks joins everyone in packing up and heading home.

The consensus seems to be that its been a good exhibition, another chance to meet with a wide range of clients and see some familiar faces.

If there has been an overarching trend, it's the continuation of travel retail innovations, or "differentiation" as Diageo called it at the launch of its exclusive-to-airports Johnnie Walker collection. Travel retail units are still chasing Russians and Chinese around the globe, whether they are ditching Egypt for Thailand or Turkey, while newly-affluent customers in Africa, such as Nigerians, are becoming increasingly talked about.

New technology is also starting to filter in and firms are slowly becoming aware of its potential. On a wider scale, the sector still seems to be in a bubble and less prone to economic headwinds felt elsewhere in the drinks market.

And, everyone we spoke to at the exhibition seemed confident that will continue, to next year at least.


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