Blog: Andy MortonTFWA Day One - Let them drink wine!

Andy Morton | 22 October 2013

The Royal4box

The Royal4box

Yesterday was the first day of the 2013 Tax Free World Association World Exhibition and just-drinks is back on the Riviera to deliver a first-hand account of what is happening in the alcohol industry's most lavish get-together.

We didn't have long to wait for the likely winner of most opulent display. Step forward Bordeaux negotiant Cordier Mestrezat Grands Cru who has turned up this year with a gift box made from the wood of Marie Antoinette's favourite tree. The 322-year-old oak, which grew in the Palace of Versailles, died in 2003 and a few years later was shorn of its branches. Those very limbs under which Antoinette supposedly whiled away afternoons before she too succumbed to the blade have now been turned into three wine boxes that house four of Cordier Mestrezat's most high-end wines, including a Château Pape-Clément. Despite the EUR100,000 price tag, one of the three has already been sold, although future buyers should be aware that, due to the limited nature of the raw materials, only 15 will ever be made.

Cordier Mestrezat's export director Ronan Tremelot told just-drinks that the Royal4box is one way the company lets clients at TFWA know that it is not just another Bordeaux wine merchant. “It shows that we can create and invent new things. It shows that anything is possible.”

The parties in Cannes are as flash as the displays - the show brings more money in to the city than its higher-profile film festival. Last night was Pernod Ricard's turn, and the French group did not disappoint, with dinner in the Carlton hotel on the Croisette, hosted by future CEO Alex Ricard. But, as with Cordier Mestrezat, behind the pizazz lies the usual hard-headed business. The drinks firms are in Cannes to sell, and as the clock neared midnight, Ricard was off, not to bed but to a business meeting with clients.

Tiring enough, but then there's still four days left of this.

Sectors: Spirits, Wine

NEWS

Bumper Provence harvest to relieve supply pressure

The 2014 harvest in France's Provence wine-growing region will see a rise of around 11% on last year, relieving supply pressures in serving strong domestic and export markets, according to a trade bod...

BLOG

Live Blog – Bacardi Triangle, Puerto Rico - Friday

Yesterday was long. Very, very long. What started with an alarm in London at 0530 GMT ended with a Bacardi eight-year-old nightcap in Puerto Rico at 0730 GMT the following morning....

BLOG

Bacardi Triangle, try to see it from my angle

This weekend, Bacardi is hosting a three-day music event on the private island of Palomino just off the coast of Puerto Rico....

BLOG

The just-drinks Readers' Survey 2014 - We have a winner

Warmest thanks to all of you who filled in our annual readers' survey this month. The results are very important for us to learn from and look to improve our service to you....

BLOG

Jaegermeister shot culture in Portman Group firing line?

Today's news that German spirits firm Mast-Jägermeister has joined UK responsible drinking organisation The Portman Group may raise eyebrows in some quarters....

just-drinks homepage



Forgot your password?