Blog: TFWA Day One - Let them drink wine!
Andy Morton | 22 October 2013
Yesterday was the first day of the 2013 Tax Free World Association World Exhibition and just-drinks is back on the Riviera to deliver a first-hand account of what is happening in the alcohol industry's most lavish get-together.
We didn't have long to wait for the likely winner of most opulent display. Step forward Bordeaux negotiant Cordier Mestrezat Grands Cru who has turned up this year with a gift box made from the wood of Marie Antoinette's favourite tree. The 322-year-old oak, which grew in the Palace of Versailles, died in 2003 and a few years later was shorn of its branches. Those very limbs under which Antoinette supposedly whiled away afternoons before she too succumbed to the blade have now been turned into three wine boxes that house four of Cordier Mestrezat's most high-end wines, including a Château Pape-Clément. Despite the EUR100,000 price tag, one of the three has already been sold, although future buyers should be aware that, due to the limited nature of the raw materials, only 15 will ever be made.
Cordier Mestrezat's export director Ronan Tremelot told just-drinks that the Royal4box is one way the company lets clients at TFWA know that it is not just another Bordeaux wine merchant. “It shows that we can create and invent new things. It shows that anything is possible.”
The parties in Cannes are as flash as the displays - the show brings more money in to the city than its higher-profile film festival. Last night was Pernod Ricard's turn, and the French group did not disappoint, with dinner in the Carlton hotel on the Croisette, hosted by future CEO Alex Ricard. But, as with Cordier Mestrezat, behind the pizazz lies the usual hard-headed business. The drinks firms are in Cannes to sell, and as the clock neared midnight, Ricard was off, not to bed but to a business meeting with clients.
Tiring enough, but then there's still four days left of this.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Diageo is looking to crack India's RTD market with the launch of Smirnoff Ice and its stronger variant, Smirnoff Black, in the country. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- Smirnoff Ice gets India launch