Blog: Andy MortonTFWA - a different world

Andy Morton | 24 October 2012

just-drinks is in Cannes for TFWA, the annual travel retail get-together, and it's not just the warm weather that marks this event out as a different world.

At the Pernod Ricard media meet-and-eat at the Majestic Hotel on La Croisette last night, the CEO of Pernod's Chivas Brothers Scotch and gin unit, Christian Porta, reminded everyone that one out of five bottles of Chivas is sold in travel retail.

It is a huge market for the big companies, which is why over the past few years, they have set up bespoke travel retail divisions that operate like any other regional arm.

But this is a vast and complex market, with many more variables than the average country. In what other sector would you hear people talking about Russians buying Jameson in Thailand, or Chinese buying Cognac in Italy, as they were at the Pernod event.

It is also a relatively rich place, so premiumisation is usually the buzzword here and visitors can expect to see some eye-watering ostentation on display. 

just-drinks is here until the end of the show on Friday, so if you see us about make sure to stop for a chat.


BLOG

Indra Nooyi - a bare-footed hippie maybe, but don't call her company Pepsi

I'd imagine the term "hippie" is rarely used in a positive way in business circles. ...

BLOG

Westons competition lands Peter the story of his life

Peter Hardee claims he drinks Henry Westons Vintage Cider because it's just like himself - “nice and mature”....

BLOG

The man with the golden lager - is Bond still working for Heineken?

It has been about two years since Heineken sponsored the 23rd James Bond movie, Skyfall. Remember when the brewer scored a huge marketing coup by arranging a scene in which the British super spy takes...

just-drinks homepage



Forgot your password?