Blog: Andy MortonTFWA - a different world

Andy Morton | 24 October 2012

just-drinks is in Cannes for TFWA, the annual travel retail get-together, and it's not just the warm weather that marks this event out as a different world.

At the Pernod Ricard media meet-and-eat at the Majestic Hotel on La Croisette last night, the CEO of Pernod's Chivas Brothers Scotch and gin unit, Christian Porta, reminded everyone that one out of five bottles of Chivas is sold in travel retail.

It is a huge market for the big companies, which is why over the past few years, they have set up bespoke travel retail divisions that operate like any other regional arm.

But this is a vast and complex market, with many more variables than the average country. In what other sector would you hear people talking about Russians buying Jameson in Thailand, or Chinese buying Cognac in Italy, as they were at the Pernod event.

It is also a relatively rich place, so premiumisation is usually the buzzword here and visitors can expect to see some eye-watering ostentation on display. 

just-drinks is here until the end of the show on Friday, so if you see us about make sure to stop for a chat.


BLOG

Normal service to resume on Tuesday

It's a bank holiday here in the UK on Monday (25 August). just-drinks' team will be taking a well-earned lie down. ...

BLOG

Will Russia ban bear fruit for Polish cider?

Poland is hardly noted for its cider consumption, but all this could be about to change. ...

BLOG

"Sell me more, sell me mo[CLICK]" - The Riesling Greasling

Here's a brave move by the folk from Camerata at Paulie's in Houston: a wine-related parody of Summer Nights from Grease....

just-drinks homepage



Forgot your password?