Blog: Andy MortonTFWA - a different world

Andy Morton | 24 October 2012

just-drinks is in Cannes for TFWA, the annual travel retail get-together, and it's not just the warm weather that marks this event out as a different world.

At the Pernod Ricard media meet-and-eat at the Majestic Hotel on La Croisette last night, the CEO of Pernod's Chivas Brothers Scotch and gin unit, Christian Porta, reminded everyone that one out of five bottles of Chivas is sold in travel retail.

It is a huge market for the big companies, which is why over the past few years, they have set up bespoke travel retail divisions that operate like any other regional arm.

But this is a vast and complex market, with many more variables than the average country. In what other sector would you hear people talking about Russians buying Jameson in Thailand, or Chinese buying Cognac in Italy, as they were at the Pernod event.

It is also a relatively rich place, so premiumisation is usually the buzzword here and visitors can expect to see some eye-watering ostentation on display. 

just-drinks is here until the end of the show on Friday, so if you see us about make sure to stop for a chat.


BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

just-drinks homepage



Forgot your password?