Blog: Tesco's South Korean subway shopping scheme impresses

Michelle Russell | 5 August 2011

Take a look at this impressive video of Tesco's Homeplus subway shopping scheme in South Korea, which has been making its way around the internet.

The scheme allows customers to shop using QR codes and billboards on a subway platform, as a means of competing with the country's number one retailer, E-Mart, without adding any more stores. 

Our sister site just-food flagged this up first. Click here to see it in action.



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