Blog: Tequila question
Chris Brook-Carter | 6 October 2003
But though the gin cocktails we were served demonstrated once more the potential for gin to gain lost ground on vodka if it was given the right backing, it was really another white spirit cousin I was interested in - Tequila.
Its was difficult to know from afar how serious to take the news last week that the US drinks industry was deeply concerned by the Mexican Tequila authorities' plans to insist all Tequila be bottled in Mexico. On meeting delegates from DISCUS, the answer quickly became clear - very.
DISCUS's head of communications Frank Coleman told me: "We are going to be very aggressive with this."
At the moment, around 50% of the world's Tequila consumption takes place in the US. Of that total 83% is imported in bulk and then bottled locally, including the major brands Sauza and Jose Cuervo.
Both sides are claiming to be backed by international trade laws, but that's an awful lot of jobs that would go south of the border if Mexico gets its way - jobs both countries' governments need in the present enviroment. With accusations mounting, the US government look set to get involved and I think we can expect a long, drawn out and heated trade battle before a conclusion is reached on this one.
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
- The End of the Road for International Beer Brands?
- Comment - Another One Bites Bacardi's Dust
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Mast-Jägermeister targets UK off-trade boost
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Bacardi announces CFO switch
- SABMiller exec to become CFO at Beam Suntory