Blog: Chris Brook-CarterTennent's - That's Franz Ferdin-handy

Chris Brook-Carter | 12 July 2004

How’s this for right place, right time?

A recent trip to Glasgow gave just-drinks the opportunity to get an exclusive peek at Tennent’s Lager’s new advert which got its first airing on Scottish TV last Friday.

As sponsor of the Scottish Cup football competition and T in the Park music festival, Tennent’s has shown how keen it is to appeal to the 25-year-olds in Scotland. To whit, the brewer’s latest advert features current Scottish musical hot property Franz Ferdinand. The group, currently doing the festival circuit around Europe and garnering more press coverage in the UK than almost any other musical act, had their first hit earlier this year, having come from what appeared to be nowhere.

The Scottish four-piece were recommended to Tennent’s before the group became “The Next Big Thing”. Now that Franz Ferdinand are considered the coolest sound around in music circles, Tennent’s has scored something of a coup in the musical kudos stakes.


BLOG

Flavour stick "ages whisk(e)y three years in 24 hours"

Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....

BLOG

US lacks bottle for craft soda revolution

PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....

BLOG

Beer cocktails abound as SABMiller gives Peroni a push

SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....

just-drinks homepage



Forgot your password?