Blog: Chris Brook-CarterTen years gone, and a beta future

Chris Brook-Carter | 12 May 2010

As hard as it is for me to believe, today is actually my tenth anniversary here at just-drinks. In that time, the drinks industry has remained the welcoming, dynamic and fascinating sector it was when I started out on this then unknown publication.

In ten years, however, the landscape of the industry and the opportunities and threats executives face every day have changed beyond all recognition. Once great drinks businesses have disappeared altogether and other global behemoths have arrived seemingly from nowhere. Meanwhile, no one saw the alcohol lobby as the danger it has become and obesity, as an issue, hardly featured.

But, it's not just the industry that has changed. just-drinks has gone through three redesigns in that time, constantly striving to stay at the forefront of digital publishing. I am very pleased to announce, then, that this week marks the final countdown to a fourth relaunch. This time, however, it's not just the look of the site that is changing but the direction and ethos too.

Whilst we have built a reputation for breaking news and analysis, there is an understanding here at just-drinks that we need to deliver more. The news, of course, remains important, but our new insights section raises the bar in drinks publishing for daily comment, opinion and interviews. 

A 'beta site' ('test-site' for those of us outside the techy world) of the new-look just-drinks is open for business now.

It can be found here.

We have just under a week before we go fully live, but are keen to give as many of our readers the opportunity to view, test and comment on the new design, columns and features on offer.

When we launch next week, there will be a full update on the thinking and objectives of the new site. Suffice to say that we believe it will deliver a huge step forward in the daily delivery of drinks information, insight and intelligence.

Remember, as a beta site, there are still a few issues to iron out. But, the countdown to the latest incarnation of just-drinks has begun and we'd love to hear your thoughts by clicking here.

In the meantime, let me take this opportunity to thank everyone I have met over the last ten years.  I have been privileged to rub shoulders with and interview some amazing characters and cover some huge stories. Our readership throughout that time has been our greatest asset: supportive of just-drinks yet never afraid to tell us where we are going wrong. I look forward to many good years ahead.


BLOG

I've got the brains, you've got the water. Let's make lots of money

Do you have a water source in your garden? By which, I mean a spring, rather than an outside tap....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....

BLOG

The real stars behind supermarkets' Scotch success

There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....

BLOG

San Francisco's 21st Amendment breaks ground on new site - video

You can't seem to move at the moment for news of US craft brewers expanding....

just-drinks homepage



Forgot your password?