Blog: Olly WehringTaps run dry at A-B theme parks

Olly Wehring | 8 January 2009

Free beer at Anheuser-Busch theme parks is to become a distant memory after the InBev-owned brewer said it would cease freebies at all hospitality centres.

Intriguingly, this is reportedly because the concept had "pretty limited appeal" among theme park visitors.

The concept of 'free beer' having a 'limited appeal' does not sit tidily in my mind. But, then, perhaps I am not the archetypal SeaWorld visitor. In fact, I'm sure that I'm not.

Plus, most analysts think A-B InBev is going to sell off the theme parks anyway, and thus the taps were always going to run dry at some point.

Perhaps they will be bought by someone like Disney, which will no doubt hand out free Mickey Mouse ears instead.


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?