Blog: Taps run dry at A-B theme parks
Olly Wehring | 8 January 2009
Free beer at Anheuser-Busch theme parks is to become a distant memory after the InBev-owned brewer said it would cease freebies at all hospitality centres.
Intriguingly, this is reportedly because the concept had "pretty limited appeal" among theme park visitors.
The concept of 'free beer' having a 'limited appeal' does not sit tidily in my mind. But, then, perhaps I am not the archetypal SeaWorld visitor. In fact, I'm sure that I'm not.
Plus, most analysts think A-B InBev is going to sell off the theme parks anyway, and thus the taps were always going to run dry at some point.
Perhaps they will be bought by someone like Disney, which will no doubt hand out free Mickey Mouse ears instead.
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Cannabis – A clear and present danger to alcohol
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- The European beer market - Focus
- Trump, local spirits and the IR role - The Analyst
- Diageo appoints first programmatic marketing head
- Corporate Relations Director to leave Diageo
- Bacardi names new global communications head
- Diageo strike threat postponed with fresh vote
- Diageo, Nolets unveil latest Ketel One campaign