Blog: Table talk
Chris Brook-Carter | 26 August 2004
I have just returned from two days up in Speyside for a dinner to mark the relaunch of the malt brand The Glenlivet by Chivas Brothers. Naturally the industry talk that took place over the dinner table was dominated by the Glenmorangie story – which you heard about here first of course.
There is genuine surprise, I think, that the MacDonald family has taken this decision, despite all the overwhelming financial evidence that this is the ideal time to sell up.
However, those of us outside the industry, whose contact with Scotch whisky is primarily through marketing men who sit in offices in London, can forget what a small and close-knit community the Scotch industry actually is north of the border.
And, the idea that a family who have been involved in producing one of the world’s leading malts for 111 years would suddenly want to sell-out to a, most likely foreign, corporation, still takes some getting used to – even when it has been happening all around them for a number of years.
Brown-Forman, unsurprisingly, is still the favourite to clinch a deal. However, many still remember the race to buy Dewars, when B-F was out-muscled by Bacardi, and feel the rum producer could easily repeat the exercise here if it wished.
There is great respect in Scotland for Bacardi and what it has achieved with Dewars and I felt many would actually like to see the Bermudan drinks group succeed in claiming Glenmorangie. It certainly would make a good fit alongside Grey Goose, Dewars, Bombay Sapphire and Bacardi – a nice drinks cabinet by any standard to toast an upcoming IPO perhaps?
Oh, and The Glenlivet? Yep, it looks good and has its sights firmly fixed on claiming Glenfiddich’s scalp as the world’s number one malt, which should keep the category interesting for a while longer.
Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....
Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...
Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...
just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...
- Whatever happened to binge Britain? - comment
- The dangers of squaring up to your competitor
- The US beer market - A level playing field for all
- Remy Cointreau's Q2 and H1 - preview
- Constellation and Ballast Point's "sticker shock"
- Sidney Frank CEO to head Clooney's import co
- Diageo sells off United Spirits' Bouvet Ladubay
- Irish whiskey brands could fail without bulk
- Diageo Australia appoints commercial head
- Captain Morgan distillation trial queried by USVI
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Wine Market to 2019 - Market Size, Development, and Forecasts
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market: News and Events September 2015