Blog: Chris Brook-CarterTable talk

Chris Brook-Carter | 26 August 2004

I have just returned from two days up in Speyside for a dinner to mark the relaunch of the malt brand The Glenlivet by Chivas Brothers. Naturally the industry talk that took place over the dinner table was dominated by the Glenmorangie story – which you heard about here first of course.

There is genuine surprise, I think, that the MacDonald family has taken this decision, despite all the overwhelming financial evidence that this is the ideal time to sell up.

However, those of us outside the industry, whose contact with Scotch whisky is primarily through marketing men who sit in offices in London, can forget what a small and close-knit community the Scotch industry actually is north of the border.

And, the idea that a family who have been involved in producing one of the world’s leading malts for 111 years would suddenly want to sell-out to a, most likely foreign, corporation, still takes some getting used to – even when it has been happening all around them for a number of years.

Brown-Forman, unsurprisingly, is still the favourite to clinch a deal. However, many still remember the race to buy Dewars, when B-F was out-muscled by Bacardi, and feel the rum producer could easily repeat the exercise here if it wished.

There is great respect in Scotland for Bacardi and what it has achieved with Dewars and I felt many would actually like to see the Bermudan drinks group succeed in claiming Glenmorangie. It certainly would make a good fit alongside Grey Goose, Dewars, Bombay Sapphire and Bacardi – a nice drinks cabinet by any standard to toast an upcoming IPO perhaps?  

Oh, and The Glenlivet? Yep, it looks good and has its sights firmly fixed on claiming Glenfiddich’s scalp as the world’s number one malt, which should keep the category interesting for a while longer.


BLOG

The brutal truth behind India's temperance movement

Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...

BLOG

How to test Heineken's sense of humour

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....

BLOG

Which spirits category is the next big thing?

Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....

BLOG

Aperol Spritz - Just the one. A large one?

I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....

just-drinks homepage



Forgot your password?