Blog: SWEDEN: Weak advertising or strong warnings
Olly Wehring | 5 February 2008
A Swedish magazine for whisky drinkers has been threatened with a fine of over US$15k for advertising strong spirits. Oh, the irony.
Last week, Swedish publisher Tasty New Publishing’s ‘Allt om Whisky’ title was pulled up by the Swedish consumer ombudsman (KO) after having allegedly breached the law in its fourth edition. Slapped wrists all round.
Magazines in Sweden are prohibited by law to print ads for products containing more that 15% alcohol. But apparently, a loophole allows the magazines to carry strong spirit adverts if they are distributed either from alcohol haunts or by getting readers to consent to them.
So, I have a plan: bring the offending magazines over to mine and I’ll throw a big whisky party, the mags can go in the party bags upon leaving. No one’s breaking the law because it’s an alcohol-infused den anyway and… Oh, wait, I forgot – I don’t live in Sweden.
Night bus to South London, anyone?
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
- Why Scotch must drop the 'malts good, blends bad'
- Pernod's mood darkens over India - Analysis
- Soft drinks is losing the recycling game
- Heineken Q1 2017 by region - results data
- Cognac is back - is Remy Cointreau ready?
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Scotch sales set to soar, despite recent struggles
- Pernod Ricard posts solid YTD sales jump - results
- Pernod Ricard YTD fiscal-2017 sales performance
- Cognac needs innovation at bottom end - Pernod
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Myanmar - ISA Country Report
- Flavoured Powder Drinks in 2017: Confronting an Ageing World