Blog: Sweden says Iron Maiden's Trooper is super after all

James Wilmore | 29 May 2013

It was hardly a matter of life and death, but Iron Maiden have broken through the final frontier. Yes, Trooper ale has been allowed to land in Sweden. 

After (probably) tense negotiations, and a few quick clicks of the zoom button, officials at Sweden's state-run liquor store monopoly, Systembolaget, have embraced their inner metaller by giving the go-ahead. Bottles of the 4.7% beer will be available in Sweden from the end of June. 

Apparently, due to Swedish laws, drink labels in the Scandinavian country are banned from featuring "elements of war, weapons or aggression". So, instead, Trooper's label just features a close-up of the band's mascot Eddie, aka Eddie the Head. 

Still quite an aggressive looking chap, if you ask me, but there you go. 

 

 

 

 


BLOG

Make way craft, here come the indie brewers

Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...

BLOG

Kent's dire warning puts Coca-Cola woes in the shade

The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...

BLOG

PepsiCo wakes up and smells the latte

With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...

BLOG

Coke Life threatens Coca-Cola's united front

It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...

just-drinks homepage



Forgot your password?