Blog: Chris MercerSurprising(?) figures on UK wine consumers

Chris Mercer | 23 November 2011

 

Figures released by Accolade Wines show that half of "regular" wine drinkers in the UK don't know that Cabernet Sauvignon is a red wine. And, that's not all.

Among the other insights offer by Accolade's Wine Nation report, published today (23 November), is that only around one in four of wine drinkers questioned knew that Rioja is a wine producing region. 

I could carry on, but you get the idea. Of course, it's easy for everyone within the wine industry to sit around chortling about the ignorance of the uncivilised, plonk-swigging masses.

But, before anyone does, is it important that people don't know whether Rioja is a region or simply a type of wine? If they like the style and they seek out the name, one could argue that's all that matters.

I'm all for a bit of education, but you can't force it down people's throats. Many UK consumers buy wine on promotion and will continue to do so until the juice runs dry. Some will take greater interest in the styles on offer. Before that, though, they need to learn to enjoy wine.

 


BLOG

Carlsberg's rapid response sets the right tone

Carlsberg's Russian unit may be grinding down the gears, but its UK marketing team is proving to be no slouches. ...

BLOG

just-drinks closed for May Day

On Monday, 4 May, just-drinks will be closed, as it is a public holiday in the UK....

BLOG

Bruichladdich master distiller Jim McEwan - one of the Scotch greats

To London yesterday evening for what turned out to be quite a treat of a whisky tasting....

BLOG

Electric cars keep Hennessy up with current trends

It seems even 250-year-old Cognac houses want to be like Google these days....

just-drinks homepage



Forgot your password?