Blog: Surprising(?) figures on UK wine consumers
Chris Mercer | 23 November 2011
Figures released by Accolade Wines show that half of "regular" wine drinkers in the UK don't know that Cabernet Sauvignon is a red wine. And, that's not all.
Among the other insights offer by Accolade's Wine Nation report, published today (23 November), is that only around one in four of wine drinkers questioned knew that Rioja is a wine producing region.
I could carry on, but you get the idea. Of course, it's easy for everyone within the wine industry to sit around chortling about the ignorance of the uncivilised, plonk-swigging masses.
But, before anyone does, is it important that people don't know whether Rioja is a region or simply a type of wine? If they like the style and they seek out the name, one could argue that's all that matters.
I'm all for a bit of education, but you can't force it down people's throats. Many UK consumers buy wine on promotion and will continue to do so until the juice runs dry. Some will take greater interest in the styles on offer. Before that, though, they need to learn to enjoy wine.
Knowledge is power, or so they claim. So, with that in mind, here's an infographic, courtesy of Australian company Hangover Revivol, that breaks down exactly what is behind the common hangover....
Here's a round-up of the top stories on just-drinks last week, featuring William Grant & Sons, the Southern hemisphere's winemakers, SABMiller and Heineken, and Coke Light....
How many beer mugs can one man carry? ...
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, The Coca-Cola Co, SABMiller's new Scotch whisky and Santa Rita Estates....
- Scottish Independence and Scotch Whisky
- Whisk(e)y leads vodka in US, but for how long?
- Irish whiskey eyes a slice of Scotch's global pie
- Wine in the UK: Tell Us Something We Don't Know
- Comment - Heineken's 'No' Cuts SABMiller Options
- LIVE BLOG: Industry responds to Scotland 'No' vote
- Diageo ups Johnnie Walker Formula One presence
- William Grant opens Tullamore D.E.W. distillery
- Rabobank warns of "mountainous task" for Scotch
- Bacardi lifts curtain on Bombay Sapphire distiller