Blog: Super Bowl XLVIII, AKA Budweiser Crying Bowl
Olly Wehring | 29 January 2014
Be warned, if you're going to watch the Seattle Seahawks take on the Denver Broncos in this Sunday's Super Bowl, Anheuser-Busch InBev is gunning for you. Get the tissues ready: There will be tears.
and if that doesn't floor you...
Want to know how to make it to the top of the beverage business? According to Muhtar Kent, it's all about the networking....
A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd. ...
To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac....
United Breweries has extended its premium beer brand Kingfisher Ultra's portfolio by launching Kingfisher Ultra Max making it the most expensive strong beer (8% abv and above) in the country....
Rarely do sponsorship deals pay off so quickly. ...
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