Blog: Study puts wine in bad light
Chris Mercer | 15 December 2009
Background lighting can influence the way a glass of wine tastes, according to researchers who may have too much spare time.
More specifically, red and blue lighting can make a wine taste better than when it is sampled under green and white lighting, say the researchers from Johannes Gutenberg University of Mainz in Germany.
However, their spare time could be your financial gain.
They found that consumers were willing to pay up to EUR1 (US$1.5) more for the same bottle of Riesling when offered it in a red rather than a green light.
"The extreme lighting conditions found in some bars can undoubtedly influence the way a wine tastes," concludes Daniel Oberfeld-Twistel, of the University's General Experimental Psychology division.
Chris Mercer, deputy editor
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