Blog: Chris MercerStudy puts wine in bad light

Chris Mercer | 15 December 2009

Background lighting can influence the way a glass of wine tastes, according to researchers who may have too much spare time.

More specifically, red and blue lighting can make a wine taste better than when it is sampled under green and white lighting, say the researchers from Johannes Gutenberg University of Mainz in Germany.

However, their spare time could be your financial gain.

They found that consumers were willing to pay up to EUR1 (US$1.5) more for the same bottle of Riesling when offered it in a red rather than a green light.

"The extreme lighting conditions found in some bars can undoubtedly influence the way a wine tastes," concludes Daniel Oberfeld-Twistel, of the University's General Experimental Psychology division.

Chris Mercer, deputy editor


BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

just-drinks homepage



Forgot your password?