Blog: Storm brewing over price of Heineken at the Olympics

James Wilmore | 31 May 2012

Us Brits love a good whinge. And when it comes to the price of beer, we’re world class.

The media knows this and has picked up on the fact that a bottle of 330ml Heineken will cost GBP4.20 at this summer’s Olympics. Or as the good old Daily Mail pointed out GBP7.23 a pint. Admittedly, for those that argue beer is a democratic drink, partly because of its price, this isn’t very democratic. 

A spokesman for Heineken gave us this statement: "Whilst we would expect pricing for a premium beer such as Heineken to be comparable with prices at other prestigious sporting or events venues, we have no control over retail pricing which is a matter for LOCOG and their catering partners."

So, over to Olympic organisers, LOCOG. Paul Deighton, chief exec said the prices were “comparable to other major sporting events”. He added: We believe that our prices are more than comparable to those found at other major sporting events, which because of their temporary nature are often more expensive than the high street.”

Oh well. At least at that price, it might deter binge drinking - another obsession among parts of the UK national media... 


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?