Blog: Storm brewing over price of Heineken at the Olympics
James Wilmore | 31 May 2012
Us Brits love a good whinge. And when it comes to the price of beer, we’re world class.
The media knows this and has picked up on the fact that a bottle of 330ml Heineken will cost GBP4.20 at this summer’s Olympics. Or as the good old Daily Mail pointed out GBP7.23 a pint. Admittedly, for those that argue beer is a democratic drink, partly because of its price, this isn’t very democratic.
A spokesman for Heineken gave us this statement: "Whilst we would expect pricing for a premium beer such as Heineken to be comparable with prices at other prestigious sporting or events venues, we have no control over retail pricing which is a matter for LOCOG and their catering partners."
So, over to Olympic organisers, LOCOG. Paul Deighton, chief exec said the prices were “comparable to other major sporting events”. He added: “We believe that our prices are more than comparable to those found at other major sporting events, which because of their temporary nature are often more expensive than the high street.”
Oh well. At least at that price, it might deter binge drinking - another obsession among parts of the UK national media...
Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....
It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...
Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
- Craft spirits shake-out will be just the beginning
- How Treasury is rewriting the rule book - Comment
- The decline of the flagship beer brand - Comment
- Job cuts not the whole story at AB InBev - Comment
- Coca-Cola India suspends bottling operations
- Diageo brands need "fixing and nurturing" - TWE
- Diageo revamps Gordon's gin bottle in UK
- Craft Brew Alliance poised for AB InBev takeover?
- SAB shareholders granted AB InBev vote split
- Pernod deal rescues Corby's FY
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages