Blog: Sticky Wicket
Chris Brook-Carter | 18 August 2003
It just seems amazing to me that at a time when the drinks industry is under such intense scrutiny for the affects of its advertising on alcohol misuse - particularly by minors - that spirits adverts are screening during the middle of the day and perhaps even worse during a sports event.
If the alcohol industry is to convince its doubters that it is more than capable of regulating its own advertising standards it needs to demonstrate a far greater degree of restraint than it currently is.
Just-drinks has argued previously that it believes companies like Bacardi and Diageo need to re-evaluate the content of their RTD advertising. While there is nothing wrong with the content of The Famous Grouse's marketing some common sense about the timing is needed before the government makes a decision on regulating alcohol advertising standards.
The long-running spat between US and Czech brewers has stepped up a notch after the Czech president described American beer as “filthy water” this week....
I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....
PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....
Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....
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