Blog: Stevia - a bitter pill for sugar?
Andy Morton | 14 March 2013
There's an interesting article on sugar prices in this week's New York magazine that will no doubt raise the ire of soft drinks executives.
It claims that despite massive government subsidies - and a recent big harvest - the US sugar industry is keeping prices artificially high.
But while the writer calls for an Occupy Sugar protest, the US drinks companies paying through the nose for sugar may have another answer. More stevia-based beverages are coming down the pipe each week, from PepsiCo's Trop50 range to The Coca-Cola Co's revamped Sprite, and the natural extract, which is 30 times sweeter than sugar, could insulate firms from the sugar industry.
As I wrote this year, stevia growers are already benefiting from an increase in interest in the plant.
Of course, who's to say that a few years down the line we won't need protecting from the all-powerful stevia lobby, who's huge profits have won it the ear of Washington and the patronage of the president?
Remember, you heard it here first - Occupy Stevia!
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Analysis - Remy's Cognac "dead-cat bounce"
- Focus - Remy Cointreau's H1 Performance by Brand
- Three Questions for the Drinks Industry
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Diageo Q1 sales dip "in line with expectations"
- TWE unveils Penfolds range after CEO's "bold move"