Blog: Stevia - a bitter pill for sugar?
Andy Morton | 14 March 2013
There's an interesting article on sugar prices in this week's New York magazine that will no doubt raise the ire of soft drinks executives.
It claims that despite massive government subsidies - and a recent big harvest - the US sugar industry is keeping prices artificially high.
But while the writer calls for an Occupy Sugar protest, the US drinks companies paying through the nose for sugar may have another answer. More stevia-based beverages are coming down the pipe each week, from PepsiCo's Trop50 range to The Coca-Cola Co's revamped Sprite, and the natural extract, which is 30 times sweeter than sugar, could insulate firms from the sugar industry.
As I wrote this year, stevia growers are already benefiting from an increase in interest in the plant.
Of course, who's to say that a few years down the line we won't need protecting from the all-powerful stevia lobby, who's huge profits have won it the ear of Washington and the patronage of the president?
Remember, you heard it here first - Occupy Stevia!
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Cannabis – A clear and present danger to alcohol
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- Global Travel Retail - What is the Grey Market?
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Corporate Relations Director to leave Diageo
- Bacardi names new global communications head
- Diageo strike threat postponed with fresh vote
- Pernod Ricard pairs Usain Bolt with Mumm Champagne