Blog: Chris MercerStarbucks dabbles in alcohol

Chris Mercer | 20 October 2010

Starbucks is to sell alcohol at a revamped store in its hometown of Seattle in the US and there is talk of going nation-wide if the trial pays off.

Starbucks said this week that it will sell wine and beer alongside an expanded food menu at its relaunched Olive Way store in Seattle.

The move marks a new venture for the coffee chain. Local paper The Examiner said that company executives were eyeing a US-wide strategy to sell alcoholic drinks at stores, in order to increase late afternoon customer volumes.

Starbucks said in a statement: "This is in response to our customers telling us that they want more options for relaxing in our stores in the afternoon and evenings and reflects what we’ve learned from our “learning lab” stores, 15th Avenue Coffee and Tea and Roy Street Coffee and Tea, also in Seattle.

"We hope to continue to learn from our experience at Olive Way and then consider bringing this concept to select stores in neighborhoods where it is relevant."

Starbucks has nearly 7,000 stores in the US. Definitely one to watch for the drinks industry, then.


BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

just-drinks homepage



Forgot your password?