Blog: Starbucks dabbles in alcohol
Chris Mercer | 20 October 2010
Starbucks is to sell alcohol at a revamped store in its hometown of Seattle in the US and there is talk of going nation-wide if the trial pays off.
Starbucks said this week that it will sell wine and beer alongside an expanded food menu at its relaunched Olive Way store in Seattle.
The move marks a new venture for the coffee chain. Local paper The Examiner said that company executives were eyeing a US-wide strategy to sell alcoholic drinks at stores, in order to increase late afternoon customer volumes.
Starbucks said in a statement: "This is in response to our customers telling us that they want more options for relaxing in our stores in the afternoon and evenings and reflects what we’ve learned from our “learning lab” stores, 15th Avenue Coffee and Tea and Roy Street Coffee and Tea, also in Seattle.
"We hope to continue to learn from our experience at Olive Way and then consider bringing this concept to select stores in neighborhoods where it is relevant."
Starbucks has nearly 7,000 stores in the US. Definitely one to watch for the drinks industry, then.
Would the thought of working in a morgue stop you from drink driving? ...
You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...
The drinks industry could do more to benefit from new technology. ...
The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....
- Paddy Irish whiskey - The Facts
- A-B InBev and its SABMiller divestments - Focus
- SABMiller in Cent'l & E Europe - What is for sale?
- Is the wine industry confusing its consumers?
- Where does AB InBev see the future of beer?
- Pernod Ricard to widen Our/Vodka sales reach
- Leonardo DiCaprio joins Runa drinks board
- Remy Cointreau names new Travel Retail exec
- Pernod in talks to sell Paddy whiskey to Sazerac
- US wholesalers point to Absolut decline - report
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Spirits Market in the US
- Carbonates in India