Blog: Chris MercerStarbucks dabbles in alcohol

Chris Mercer | 20 October 2010

Starbucks is to sell alcohol at a revamped store in its hometown of Seattle in the US and there is talk of going nation-wide if the trial pays off.

Starbucks said this week that it will sell wine and beer alongside an expanded food menu at its relaunched Olive Way store in Seattle.

The move marks a new venture for the coffee chain. Local paper The Examiner said that company executives were eyeing a US-wide strategy to sell alcoholic drinks at stores, in order to increase late afternoon customer volumes.

Starbucks said in a statement: "This is in response to our customers telling us that they want more options for relaxing in our stores in the afternoon and evenings and reflects what we’ve learned from our “learning lab” stores, 15th Avenue Coffee and Tea and Roy Street Coffee and Tea, also in Seattle.

"We hope to continue to learn from our experience at Olive Way and then consider bringing this concept to select stores in neighborhoods where it is relevant."

Starbucks has nearly 7,000 stores in the US. Definitely one to watch for the drinks industry, then.


BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

just-drinks homepage



Forgot your password?