Blog: Starbucks dabbles in alcohol
Chris Mercer | 20 October 2010
Starbucks is to sell alcohol at a revamped store in its hometown of Seattle in the US and there is talk of going nation-wide if the trial pays off.
Starbucks said this week that it will sell wine and beer alongside an expanded food menu at its relaunched Olive Way store in Seattle.
The move marks a new venture for the coffee chain. Local paper The Examiner said that company executives were eyeing a US-wide strategy to sell alcoholic drinks at stores, in order to increase late afternoon customer volumes.
Starbucks said in a statement: "This is in response to our customers telling us that they want more options for relaxing in our stores in the afternoon and evenings and reflects what we’ve learned from our “learning lab” stores, 15th Avenue Coffee and Tea and Roy Street Coffee and Tea, also in Seattle.
"We hope to continue to learn from our experience at Olive Way and then consider bringing this concept to select stores in neighborhoods where it is relevant."
Starbucks has nearly 7,000 stores in the US. Definitely one to watch for the drinks industry, then.
Want to know how The Coca-Cola Co-backed Keurig Kold - released in the US yesterday - works?...
While analysts mull the numbers of Anheuser-Busch InBev's impending offer for SABMiller, there's a timely reminder in The Times newspaper this week that the proposed deal may yet fall victim to other ...
Part of my lot on just-drinks is to nail down senior executives within our industry – the more senior the better. I've enjoyed interviewing many of the CEOs within our ranks, but one that I have never...
Sometimes, it's the simple things in life that are the most satisfying. Like a good book and a decent glass of wine......
- Are we kidding ourselves over craft spirits?
- What's behind Brown-Forman's Irish whiskey plans?
- Is Brown-Forman doing a Jack Daniel's in Ireland?
- How good a sustainability fit are ABI and SAB?
- Interview - Heineken global activation director
- Diageo, Treasury Wine Estates quiet on wine sale
- Chandon to become "third pillar brand" for MH
- Brown-Forman silent on Southern Comfort report
- Pay freeze anger threatens Carlsberg UK site
- Stoli appoints international marketing director
- The IWSR Duty Free/Travel Retail Report 2015
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research