Blog: Starbucks dabbles in alcohol
Chris Mercer | 20 October 2010
Starbucks is to sell alcohol at a revamped store in its hometown of Seattle in the US and there is talk of going nation-wide if the trial pays off.
Starbucks said this week that it will sell wine and beer alongside an expanded food menu at its relaunched Olive Way store in Seattle.
The move marks a new venture for the coffee chain. Local paper The Examiner said that company executives were eyeing a US-wide strategy to sell alcoholic drinks at stores, in order to increase late afternoon customer volumes.
Starbucks said in a statement: "This is in response to our customers telling us that they want more options for relaxing in our stores in the afternoon and evenings and reflects what we’ve learned from our “learning lab” stores, 15th Avenue Coffee and Tea and Roy Street Coffee and Tea, also in Seattle.
"We hope to continue to learn from our experience at Olive Way and then consider bringing this concept to select stores in neighborhoods where it is relevant."
Starbucks has nearly 7,000 stores in the US. Definitely one to watch for the drinks industry, then.
Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....
It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...
Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
- Job cuts not the whole story at AB InBev - Comment
- Diageo's smart Seedlip sustainability move
- Pernod Ricard Q4/FY 2016 results - Preview
- Why Vietnam is the next beer battleground
- Brown-Forman Q1 2017 results - Preview
- AB InBev to cull 5,500 jobs after SABMiller buy
- CEO Paul Schaafsma set to leave Accolade Wines
- Diageo revamps Gordon's gin bottle in UK
- Heineken unveils new mid-strength lager Heineken 3
- US on-premise at "new normal" - research
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review