Blog: Olly WehringSouthern Comfort - Blame it on the weather, man

Olly Wehring | 17 January 2013

Last year, Brown-Forman launched an advertising push for its Southern Comfort liqueur brand. The TV ad, which comprises little more than a curious-looking fellow walking on a beach, has proven quite popular with consumers.

So much so, that Brown-Forman has extended the campaign, to include a website showing our hero “doing his thing” in all types of weather.

Take a look at these examples.

There are 76 different scenarios where these came from. This should kill an afternoon.


BLOG

The real stars behind supermarkets' Scotch success

There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....

BLOG

San Francisco's 21st Amendment breaks ground on new site - video

You can't seem to move at the moment for news of US craft brewers expanding....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....

BLOG

World Cup heist is small beer

Beer consumption in Germany - already pretty impressive - will undoubtedly have enjoyed a spike following celebrations over the nation's FIFA World Cup win. ...

just-drinks homepage



Forgot your password?