Blog: Olly WehringSouthern Comfort - Blame it on the weather, man

Olly Wehring | 17 January 2013

Last year, Brown-Forman launched an advertising push for its Southern Comfort liqueur brand. The TV ad, which comprises little more than a curious-looking fellow walking on a beach, has proven quite popular with consumers.

So much so, that Brown-Forman has extended the campaign, to include a website showing our hero “doing his thing” in all types of weather.

Take a look at these examples.

There are 76 different scenarios where these came from. This should kill an afternoon.


BLOG

The brutal truth behind India's temperance movement

Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...

BLOG

How to test Heineken's sense of humour

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....

BLOG

Which spirits category is the next big thing?

Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....

BLOG

Aperol Spritz - Just the one. A large one?

I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....

just-drinks homepage



Forgot your password?