Blog: Some dirt, yesterday
Olly Wehring | 23 September 2010
Now, I'd appreciate it if you didn't guffaw or conclude that today is a slow news day, because, respectively, it's not funny, and it isn't. But, yes, this is a picture of a pile of dirt.
One of the more curious press releases I have received arrived overnight, from California. It turns out that this soil comes from some of the vineyards of Napa which border the Napa River in the Rutherford American Viticultural Area.
The Rutherford Dust Society (of course!) is looking to restore the natural flow of the river, the banks of which have been steeply eroded of late. Subsequently, six landowners, including the David Guggenhime family. the Quintessa Estate, the Ranch Winery, Frog’s Leap, Caymus, and Carpy-Conolly Ranch, have rededicated seven acres of vineyard to the river corridor worth US$2.1m.
“This must be the most valuable dirt in America,” said project coordinator Gretchen Hayes in the statement. “It is truly a mountain of Rutherford Dust, and the greatest wines in America are grown in this coveted red soil.”
Let me know if you'd like some and I'll put you in touch.
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
- Allegro: The shape of things to come at Pernod?
- The End of the Road for International Beer Brands?
- Comment - Another One Bites Bacardi's Dust
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Pernod bemoans tough FY as sales, profits drop
- Bacardi announces CFO switch
- ASA bans Jägermeister TV ad
- Pernod Ricard set for CMO switch
- Scotch whisky leaders sign pro-UK letter