Blog: Some dirt, yesterday
Olly Wehring | 23 September 2010
Now, I'd appreciate it if you didn't guffaw or conclude that today is a slow news day, because, respectively, it's not funny, and it isn't. But, yes, this is a picture of a pile of dirt.
One of the more curious press releases I have received arrived overnight, from California. It turns out that this soil comes from some of the vineyards of Napa which border the Napa River in the Rutherford American Viticultural Area.
The Rutherford Dust Society (of course!) is looking to restore the natural flow of the river, the banks of which have been steeply eroded of late. Subsequently, six landowners, including the David Guggenhime family. the Quintessa Estate, the Ranch Winery, Frog’s Leap, Caymus, and Carpy-Conolly Ranch, have rededicated seven acres of vineyard to the river corridor worth US$2.1m.
“This must be the most valuable dirt in America,” said project coordinator Gretchen Hayes in the statement. “It is truly a mountain of Rutherford Dust, and the greatest wines in America are grown in this coveted red soil.”
Let me know if you'd like some and I'll put you in touch.
Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....
Knowledge is power, or so they claim. So, with that in mind, here's an infographic, courtesy of Australian company Hangover Revivol, that breaks down exactly what is behind the common hangover....
Here's a round-up of the top stories on just-drinks last week, featuring William Grant & Sons, the Southern hemisphere's winemakers, SABMiller and Heineken, and Coke Light....
How many beer mugs can one man carry? ...
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- Will Craft Brewers be Tempted by Private Equity?
- LIVE BLOG: Industry responds to Scotland 'No' vote
- Diageo settles Explorers Club trademark dispute
- A-B InBev shakes up Euro units, UK head steps down
- Bacardi lifts curtain on Bombay Sapphire distiller
- Diageo unveils sixth Johnnie Walker House in Asia