Blog: Some dirt, yesterday
Olly Wehring | 23 September 2010
Now, I'd appreciate it if you didn't guffaw or conclude that today is a slow news day, because, respectively, it's not funny, and it isn't. But, yes, this is a picture of a pile of dirt.
One of the more curious press releases I have received arrived overnight, from California. It turns out that this soil comes from some of the vineyards of Napa which border the Napa River in the Rutherford American Viticultural Area.
The Rutherford Dust Society (of course!) is looking to restore the natural flow of the river, the banks of which have been steeply eroded of late. Subsequently, six landowners, including the David Guggenhime family. the Quintessa Estate, the Ranch Winery, Frog’s Leap, Caymus, and Carpy-Conolly Ranch, have rededicated seven acres of vineyard to the river corridor worth US$2.1m.
“This must be the most valuable dirt in America,” said project coordinator Gretchen Hayes in the statement. “It is truly a mountain of Rutherford Dust, and the greatest wines in America are grown in this coveted red soil.”
Let me know if you'd like some and I'll put you in touch.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Analysis - Remy's Cognac "dead-cat bounce"
- SABMiller's troubles fuel M&A rumours
- Focus - Remy Cointreau's H1 Performance by Brand
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Diageo Q1 sales dip "in line with expectations"
- TWE unveils Penfolds range after CEO's "bold move"