Blog: Soft drinks makers? It's ALL your fault!
Chris Brook-Carter | 4 November 2005
Some years ago this may have seemed impossible. Even now I am struggling to believe there is actually a case to answer. However, the soft drinks industry looks as if it may have to defend itself in the American courts for the nation’s obesity problem.
In an article on a CBS Boston website today, it was reported that a class action lawsuit could be filed by the end of this month, accusing soda companies of using unfair and deceptive practices in marketing to children.
Dick Daynard at Northeastern University Law School - who apparently helped sue cigarette makers ten years ago - is using the same arguments, this time against the soda manufacturers.
“They (children) shouldn’t be exposed to things that are unhealthy,” Daynard says. “They (soda companies) are marketing to kids. Just like cigarette machines, the soda machines shouldn’t be there.”
Let's just re-read that quote. A can of Coke is being likened to a cigarette! I have drunk many cans of Coke in my lifetime, but am perfectly healthy. And why shouldn't I be? Drinking CSDs in moderation is nothing like smoking in moderation.
This sort of lawsuit completely misses the point. Coke and its peers can be drunk as part of a balanced diet, to my knowledge, without any ill effects whatsoever. Moreover, the problems of obesity cannot be linked solely to soft drinks.
Do you start suing the makers of Sony Playstations and other game consoles for stopping children getting outside and exercising? Or perhaps we should sue the schools for failing to educate their pupils on the need for a balanced diet? Maybe the parents should stand trial for providing the drinks in many cases in the first place and not encouraging their kids to play enough sport?
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
- The End of the Road for International Beer Brands?
- Allegro: The shape of things to come at Pernod?
- Comment - Another One Bites Bacardi's Dust
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Mast-Jägermeister targets UK off-trade boost
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Bacardi announces CFO switch
- SABMiller exec to become CFO at Beam Suntory