Blog: Chris Brook-CarterSoft drinks makers? It's ALL your fault!

Chris Brook-Carter | 4 November 2005

Some years ago this may have seemed impossible. Even now I am struggling to believe there is actually a case to answer. However, the soft drinks industry looks as if it may have to defend itself in the American courts for the nation’s obesity problem.

In an article on a CBS Boston website today, it was reported that a class action lawsuit could be filed by the end of this month, accusing soda companies of using unfair and deceptive practices in marketing to children.

Dick Daynard at Northeastern University Law School - who apparently helped sue cigarette makers ten years ago - is using the same arguments, this time against the soda manufacturers.

“They (children) shouldn’t be exposed to things that are unhealthy,” Daynard says. “They (soda companies) are marketing to kids. Just like cigarette machines, the soda machines shouldn’t be there.”

Let's just re-read that quote. A can of Coke is being likened to a cigarette! I have drunk many cans of Coke in my lifetime, but am perfectly healthy. And why shouldn't I be? Drinking CSDs in moderation is nothing like smoking in moderation.

This sort of lawsuit completely misses the point. Coke and its peers can be drunk as part of a balanced diet, to my knowledge, without any ill effects whatsoever. Moreover, the problems of obesity cannot be linked solely to soft drinks.

Do you start suing the makers of Sony Playstations and other game consoles for stopping children getting outside and exercising? Or perhaps we should sue the schools for failing to educate their pupils on the need for a balanced diet? Maybe the parents should stand trial for providing the drinks in many cases in the first place and not encouraging their kids to play enough sport?


BLOG

The brutal truth behind India's temperance movement

Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...

BLOG

How to test Heineken's sense of humour

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....

BLOG

Which spirits category is the next big thing?

Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....

BLOG

Aperol Spritz - Just the one. A large one?

I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....

just-drinks homepage



Forgot your password?