Blog: Soft drinks industry upbeat at lunch

Michelle Russell | 8 June 2011

The great and the good of the UK soft drinks industry gathered yesterday (7 June) for the annual British Soft Drinks Association (BSDA) lunch.

This year, we had the pleasure of dining in The Underglobe, on London's Bankside, a perfectly suitable bunker to host over 250 industry leaders from the likes of Coca-Cola GB, AG Barr and Britvic.

BSDA president Roger White kicked off proceedings by praising the "remarkably resilient" soft drinks industry.

With the gloom of recession still lingering, rising raw materials costs have become a major concern for many soft drinks companies this year. Britvic has already sounded a warning.

Despite the tough economic times the industry has faced over the last few years, the atmosphere was remarkably upbeat. Many in the industry appear confident that the sector is well-equipped to navigate the choppy waters that may lie ahead.

White praised the industry's performances to date, before handing to guest speaker Andrew Neil. The broadcaster needed no reason to lighten the mood, but nonetheless delivered an entertaining view of the coalition government, much to the amusement of the crowd - and his most avid listener - the tree.

 


BLOG

"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....

BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

just-drinks homepage



Forgot your password?