Soft drinks industry upbeat at lunch

By: Michelle Russell - 8 June 2011 14:27

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The great and the good of the UK soft drinks industry gathered yesterday (7 June) for the annual British Soft Drinks Association (BSDA) lunch.

This year, we had the pleasure of dining in The Underglobe, on London's Bankside, a perfectly suitable bunker to host over 250 industry leaders from the likes of Coca-Cola GB, AG Barr and Britvic.

BSDA president Roger White kicked off proceedings by praising the "remarkably resilient" soft drinks industry.

With the gloom of recession still lingering, rising raw materials costs have become a major concern for many soft drinks companies this year. Britvic has already sounded a warning.

Despite the tough economic times the industry has faced over the last few years, the atmosphere was remarkably upbeat. Many in the industry appear confident that the sector is well-equipped to navigate the choppy waters that may lie ahead.

White praised the industry's performances to date, before handing to guest speaker Andrew Neil. The broadcaster needed no reason to lighten the mood, but nonetheless delivered an entertaining view of the coalition government, much to the amusement of the crowd - and his most avid listener - the tree.

 

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