Blog: Olly WehringSoft drinks firms go coconuts

Olly Wehring | 1 September 2009

PepsiCo and Coca-Cola Co have a history of closely following the other's lead when it comes to innovation and deals.

So it seems with today's announcement that Coca-Cola Co is investing in Zico, a premium coconut water producer in the US.

Just two weeks ago, PepsiCo snapped up the largest coconut water producer in Brazil, declaring its intention to sell coconut water around the world.

We have found a new battleground, it seems.


BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

just-drinks homepage



Forgot your password?